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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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Friday Frivolity: Celebrity Twitter Overkill

In this sequel to Twouble with Twitters from Current_’s SuperNews, Twitter jumps the, uh…whale and Darren…well, you’ll just have to see.

Which character are YOU in this interpretive animated sketch? The Celebrity? The Skeptic? The Pusher? The Flock of Sheep?

Even more important, which group does your audience, client, customer, vendor, or potential customer belong to? How will you reach them? Is this even a way to reach them? Before latching on to the next shiny new thing, let’s stop, look and listen to make sure we’re on target, on strategy, and on message.

Vodpod videos no longer available.

more about “Celebrity Twitter Overkill // Current“, posted with vodpod

[feed readers click through for video]

Hat tip to JayVee for flagging this video for me.

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Last Chance: 2009 FIR Listener Survey

fir2009survey160If you’re a regular reader of this blog – and why wouldn’t you be, since it’s so entertaining (also, easy to keep up with) – you’ll know that I’m a huge fan of the For Immediate Release series of podcasts featuring digital communication virtuosos Shel Holtz and Neville Hobson. These podcasts include:

  • FIR: The Hobson & Holtz Report – a twice-weekly show recorded on Mondays and Thursdays with commentary and opinion at the intersection of online communication, business and technology.
  • FIR Live – a monthly live call-in show hosted at BlogTalkRadio where a topical issue is up for discussion by the two co-hosts and anyone who cares to call in or add an opinion in the chat room.
  • FIR Cuts – occasional clips from the virtual cutting room floor of The Hobson & Holtz Report.
  • FIR Interviews with newsmakers and influencers from the online technology and organizational communication worlds
  • FIR Book Reviews aligned with our theme of PR/communications and the online world
  • FIR Speakers and Speeches – occasional podcasts of speeches, keynote addresses, breakout sessions, and other recordings from meetings and conferences of interest to PR and communication professionals.

Tomorrow is the last chance to participate in the 2009 FIR Listener Survey to help educate the hosts on what you like/dislike about the shows. The survey they conducted in 2006 provided some invaluable feedback and helped make the show that much better. All comments welcome, which is good, since I plan to suggest they figure out a way to send microwave popcorn through the RSS feed to munch on during the shows. I know, I can be a very stern critic.

So please, if you listen to the show, take 10-15 minutes to complete the survey. And if you aren’t listening to the show (at least the Hobson and Holtz Report) shame on you.

Mmm, I can almost taste that popcorny goodness now…

Friday Frivolity – Star Wars and the Curse of Knowledge

As communicators, we are sometimes so close to a story, product or social media tool that we have a hard time explaining it to someone “on the outside.” But we should always be keeping our target audience in mind as we write, present, and network. What do these people know right now? What am I hoping they’ll know when I’m done talking? How do I bridge the two?

In Made to Stick, the authors Dan and Chip Heath refer to the Curse of Knowledge in their story about Tappers and Learners (read exerpt). I think of this every time I explain or present anything anymore. Sometimes knowing too much becomes a hindrance – your job is to not get trapped by the Curse of Knowledge.

But sometimes it’s just funny, as seen in this hilarious video: 
Star Wars: Retold (by someone who hasn’t seen it) by Joe Nicolosi

My friend Amanda had never seen a whole Star Wars film. When I asked her if she wanted to watch the original trilogy she said that she would, but that she already knew what happens. So I took out my voice recorder and asked her to start from the top. I then created some very basic animation in Final Cut to go along with her narration.

Friday Frivolity – A Series of Tubes

Not much else to say here:

Vodpod videos no longer available.

more about “Ted Stevens Is Found Guilty | Tuesday…“, posted with vodpod

Friday Frivolity – Social Networking Wars

I’m on a huge Social Network kick these days. So you reap the benefits of that.

On the business side, there are plenty of discussions going on about them. An interesting recent eMarketer study claims Social Networks Are Not Yet Universal, with the totally great subtitle “Not everyone is pokable.”

Remembering this is key for a marketer. Also, remembering which ones are suitable for which audiences is also key. Here’s a no brainer from the PMA Summit: MySpace Is Out; Facebook Is In
by Karl Greenberg, which makes me wonder why we needed a summit to answer that one.

And now, on to the frivolity. Here’s an oldie but a goodie – the Social Network Wars. Hilarious.

Friday FAIL – PR Fail and PR Win

To pay homage to the twisted twins PR Fail and PR Wins set up by Jonathan Hopkins and Brendan Cooper (a new overseas FH colleague) respectively, I’m turning this week’s Friday Frivolity into Friday FAIL. Actually, it’s also just an excuse to highlight some of the hysterical things that brighten my day from the Fail Blog (Pictures and Videos of Failed moments).

So in honor of PR Fail and PR Win…

fail owned pwned pictures
see more pwn and owned pictures

fail owned pwned pictures
see more pwn and owned pictures

fail owned pwned pictures
see more pwn and owned pictures

I actually have my own thoughts about PR Fail and PR Win and they boil down to:

  1. I’m tired of PR people getting bashed, but
  2. I understand why some of us deserve it

I know a lot of great PR people who are trying to turn that image around – and I hope I’m one of them – but it’s a big, dumb boat to turn.

Incidentally, here’s a REALLY provocative and interesting post from Sweeney, bashing Michael Arrington bashing PR folk – definitely worth a read. Also, for more information about PR Fail, visit Brendan’s PR Fail commentary and the subsequent conversation he had with Jonathan.

Is this MY 47th Hat?

A while ago I pitched a story to Web Worker Daily for BlogTalkRadio. I got an email from writer Bob Walsh who, in addition to setting up an email with me, complimented me on my pitch. Nice to hear.

47hatslogo Not long after his post about BlogTalkRadio came out did he mention to me that he had a side project site, 47Hats.com, for developers and MicroISVs. He wondered if I’d author a guest post for the site on how to send a decent pitch email. Flattery gets you everywhere with me, so I agreed. The post, entitled “PR for MicroISVs from someone who knows” went up last Friday, but I was starting my vacation, so I’m only now writing about it. Bob prefaces the post with this:

[Note: I ran into Luke when I as a writer for Web Worker Daily I got his press release for BlogTalkRadio. I was so impressed with how he crafted that PR, I asked him if he’d share some of his expertise here. Be sure to check out Luke’s recommendation at the end of this post – it’s excellent.]

In addition to my article, I made sure to plug Brian SolisPR Tips for Startups eBook (that’s what I think Bob’s referring to there), which I think is a fantastic foundation for online entities – actually any entity – that thinks they understand PR, because, guess what? You don’t.

Skim through it anyway, if you DID know everything in there, then you can leave me a snooty comment telling me so.

Love your thoughts, whether you agree or disagree.