Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

Luke Armour gives you the rundown on digital communication, Public Relations, and Marketing with special podcast guests.

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Public relations professional/educator hosting this site to encourage discussion, foster learning, and create great public relations professionals. Thank you, enjoy.

Category: Public Relations

  • Friday Frivolity: Celebrity Twitter Overkill

    In this sequel to Twouble with Twitters from Current_’s SuperNews, Twitter jumps the, uh…whale and Darren…well, you’ll just have to see. Which character are YOU in this interpretive animated sketch? The Celebrity? The Skeptic? The Pusher? The Flock of Sheep? Even more important, which group does your audience, client, customer, vendor, or potential customer belong…

  • Last Chance: 2009 FIR Listener Survey

    If you’re a regular reader of this blog – and why wouldn’t you be, since it’s so entertaining (also, easy to keep up with) – you’ll know that I’m a huge fan of the For Immediate Release series of podcasts featuring digital communication virtuosos Shel Holtz and Neville Hobson. These podcasts include: FIR: The Hobson…

  • Friday Frivolity – Star Wars and the Curse of Knowledge

    As communicators, we are sometimes so close to a story, product or social media tool that we have a hard time explaining it to someone “on the outside.” But we should always be keeping our target audience in mind as we write, present, and network. What do these people know right now? What am I…

  • Friday Frivolity – A Series of Tubes

    Not much else to say here: more about “Ted Stevens Is Found Guilty | Tuesday…“, posted with vodpod

  • Friday Frivolity – Social Networking Wars

    I’m on a huge Social Network kick these days. So you reap the benefits of that. On the business side, there are plenty of discussions going on about them. An interesting recent eMarketer study claims Social Networks Are Not Yet Universal, with the totally great subtitle “Not everyone is pokable.” Remembering this is key for…

  • Friday FAIL – PR Fail and PR Win

    To pay homage to the twisted twins PR Fail and PR Wins set up by Jonathan Hopkins and Brendan Cooper (a new overseas FH colleague) respectively, I’m turning this week’s Friday Frivolity into Friday FAIL. Actually, it’s also just an excuse to highlight some of the hysterical things that brighten my day from the Fail…

  • Is this MY 47th Hat?

    A while ago I pitched a story to Web Worker Daily for BlogTalkRadio. I got an email from writer Bob Walsh who, in addition to setting up an email with me, complimented me on my pitch. Nice to hear. Not long after his post about BlogTalkRadio came out did he mention to me that he…

  • The Rundown – Live from Kent State Today

    The Rundown is going on the road today as I head to Kent State for the hands-on PRSA Akron event “You, Too, Social Media Boot Camp and Leadership Summit” where I’ll be teaching a session on podcasting and, of course, BlogTalkRadio. Should be a great event, the leadership summit includes former U.S. Congressman Dennis Eckart…

  • The Rundown on The Office Convention

    Many moons ago I posted about a PRWeek article involving a great initiative by the city of Scranton, Pennsylvania to host The Office Convention in honor of NBC’s show The Office. At the time I was curious as to how they pulled it all off. This week I bring you Tim Holmes, director of community…

  • Social Media is NOT a Free for All

    For too long I feel we’ve had folks on both sides of the issue of social media. One side blindly pushing for the adoption of new media tools as tactics and even as the new order. On the other side – and it’s interesting since we don’t see them much out here – are those…

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