Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

Luke Armour gives you the rundown on digital communication, Public Relations, and Marketing with special podcast guests.

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Public relations professional/educator hosting this site to encourage discussion, foster learning, and create great public relations professionals. Thank you, enjoy.

Category: Future of PR

Where the discipline of PR is headed

  • Friday FAIL – PR Fail and PR Win

    To pay homage to the twisted twins PR Fail and PR Wins set up by Jonathan Hopkins and Brendan Cooper (a new overseas FH colleague) respectively, I’m turning this week’s Friday Frivolity into Friday FAIL. Actually, it’s also just an excuse to highlight some of the hysterical things that brighten my day from the Fail…

  • Social Media is NOT a Free for All

    For too long I feel we’ve had folks on both sides of the issue of social media. One side blindly pushing for the adoption of new media tools as tactics and even as the new order. On the other side – and it’s interesting since we don’t see them much out here – are those…

  • Live Forward Podcast 12/15

    I’ll be hosting Forward Podcast 37 “What Are You Doing to Address Globalization?” over at BlogTalkRadio on Saturday. We put out podcasts on the 1st and 15th so this month we’re doing a live show about globalization. Show goes live at 7 p.m. GMT / 2 p.m. Eastern / 11 a.m. Pacific on the Forward…

  • Reforestation, Great Social Media Work, Hear Me Roar

    Update: An update on the Converseon blog site has some interesting lessons learned about this project. As we pave the way in the new media landscape, we should pay very close attention to the successes and mistakes of others. One thing they don’t mention is that there were two Members Project reforestation initiatives and this…

  • Interactive, digital, whatever – it’s here. Will your agency survive?

    I mentioned some time ago that I was on my way to attend the 4As Digital Conference for Agencies of All Kinds in NYC in mid June. I hopped an early morning flight with my CEO and our web and creative directors to Manhattan for the day. The conference was well done except for this…

  • Let’s Bum Rush the Charts

    The Bum Rush The Charts blog says it all. Not only is it a good idea, but Penn makes it a good cause for a different reason. Here’s a snippet from the BRTC blog: On March 22nd, we are going to take an indie podsafe music artist to number one on the iTunes singles charts…

  • Join me at Podcamp Toronto

    Join me and hundreds of other people for Podcamp Toronto this weekend! Not only will I be enjoying the company of some of my favorite podcasters, networking with other social media geeks, and enjoying the Canadian highlife, I’m also speaking on a panel Sunday morning. The 10:45 Panel Discussion is entitled Should Your Company Be…

  • Oh, How Small the World has Become

    Photo by Daycha Kijpattanapinyo Here’s a little story that demonstrates the connections we’re all making online through this crazy social media network. It never ceases to amaze me. Follow along closely, ’cause this is intricate. Most of you know that being a part of the blogosphere means you’ll run into the same characters over and…

  • Sensationalist Ad Hater Headline Here

    Super Bowl season is right around the corner as everyone who doesn’t live under a rock or in a perpetual hallucinatory state knows. Even me, a staunch hockey-only fan, can’t escape the ebb and flow of the communication efforts that surround the Super Bowl like a pr/ad gravitational pull. Uh, within limits, of course, I…

  • Forward Meet-up

    Well, after faking a geek dinner with some of my PR heroes, I finally had the opportunity to really meet some of my PR folk face-to-face this past weekend. It was everything I hoped it would be and more. WAY more. In what turned out to be the best Forward meet-up in Ohio this year,…

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