I’m on a huge Social Network kick these days. So you reap the benefits of that.
On the business side, there are plenty of discussions going on about them. An interesting recent eMarketer study claims Social Networks Are Not Yet Universal, with the totally great subtitle “Not everyone is pokable.”
Remembering this is key for a marketer. Also, remembering which ones are suitable for which audiences is also key. Here’s a no brainer from the PMA Summit: MySpace Is Out; Facebook Is In
by Karl Greenberg, which makes me wonder why we needed a summit to answer that one.
And now, on to the frivolity. Here’s an oldie but a goodie – the Social Network Wars. Hilarious.
Filed under: Digital Marketing, Frivolity, Public Relations, Social Networks | Tagged: facebook, Friendster, MySpace, Second Life, Tom |
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Luke Armour - Digital Marketing and Public Relations Observations, Commentary, Frivolity 
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Thought you’d have something to say about it too.
Hi Luke,
I’m so torn on this subject.
As a marketer – I’d love to have one outlet I could tweak my message to and find the exact right niche that applies to my product / services. People who are (actually) interested in my wares and which I’m not being an annoying / classic interruption sales weasel.
But — then i switch and say – I don’t want to be that guy.
The evolution of the various social groups hopefully will result in best of breed for each interest group. Then those bonds will form tighter making it a very real connection — from a marketing perspective which will be best for everyone in the end.
But as it stands — the niche groups are so small that you can’t even get good participation for a social ‘meet up’ —
8 people in an interest group do not make a very interesting group.
[…] been a fan of SuperNews since I posted about the Social Networking Wars some time ago. For more head to http://current.com/supernews or catch the Season Premiere, airing […]