Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

A while ago I pitched a story to Web Worker Daily for BlogTalkRadio. I got an email from writer Bob Walsh who, in addition to setting up an email with me, complimented me on my pitch. Nice to hear.

Not long after his post about BlogTalkRadio came out did he mention to me that he had a side project site, 47Hats.com, for developers and MicroISVs. He wondered if I’d author a guest post for the site on how to send a decent pitch email. Flattery gets you everywhere with me, so I agreed. The post, entitled “PR for MicroISVs from someone who knows” went up last Friday, but I was starting my vacation, so I’m only now writing about it. Bob prefaces the post with this:

[Note: I ran into Luke when I as a writer for Web Worker Daily I got his press release for BlogTalkRadio. I was so impressed with how he crafted that PR, I asked him if he’d share some of his expertise here. Be sure to check out Luke’s recommendation at the end of this post – it’s excellent.]

In addition to my article, I made sure to plug Brian Solis‘ PR Tips for Startups eBook (that’s what I think Bob’s referring to there), which I think is a fantastic foundation for online entities – actually any entity – that thinks they understand PR, because, guess what? You don’t.

Skim through it anyway, if you DID know everything in there, then you can leave me a snooty comment telling me so.

Love your thoughts, whether you agree or disagree.

Filed under: Online PR, Public Relations | Tagged: 47 Hats, BlogTalkRadio, Bob Walsh, PR Tips for Startups, WebWorkerDaily |