Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

I’m Luke Armour, digital strategist, podcaster, blogger, musician, daddy, thinker and totally not a robot. Educator. Social Media Advocate.

Currently I am an assistant professor at Kent State University in the School of Journalism and Mass Communication and the coordinator of Flash Communications, the student PR agency – found at Student PR.

I spent four years in the digital practice group at Fleishman-Hillard managing mobile and web projects, planning and executing social media strategy, producing podcasts and other fun stuff. As the former PR Coordinator for BlogTalkRadio, I lived and breathed the digital space – from a start-up point of view. Prior to that, I worked in traditional PR for a small ad/pr agency. In 2006, I earned an MA in Communications at The University of Akron, but have always had a love affair with the digital. Enthralled by the new communication tools and technologies of social media, I wrote my graduate project on Internet PR. Titled Online Public Relations: Using the Internet to build and sustain relationships. That has directly led me to where I am today.

I have sincere interests in listening to music as well as playing and recording music. Spent several years as the frontman/bass player for a band in NW PA, a gig I really enjoyed. Now, I spend more time playing for my own self-indulgence and stress relief.

I’m an avid (read: rabid) hockey fan and recreational player. Unfortunately, Ohio is not the most hockey-oriented state in the Union, but I can still play once a week at the local ice rink. Not surprisingly, most of the other guys that play are transplants from Canada and New England. There’s just something about lacing those skates up…

I like to travel, fool around with new technology, watch sci-fi programs, read, and write. I received my BA in Speech Communications (PR focus) from Edinboro University of Pennsylvania in 2002, lived in Alaska for a year, and moved to Ohio in 2004.

I’m passionate about public relations and digital marketing, which is why I started this blog in December 2005. My aim was to get NE Ohio up to speed about social media and the impact it has/can have on public relations. I’m fascinated by communication strategies employed by organizations, good, bad, or cryptic. Other than that, I just like to voice my opinions, spread my wings, and learn a thing or two. These opinions are my own, they don’t reflect the thoughts or opinions of where I work or those with whom I work and hang out. This is my soapbox, but I do appreciate any comments you like to share.

Contact me:

• email: 
• skype: lukearmour
• Twitter: lukearmour
• Facebook
• LinkedIn

My online presence can be found here:

• LukeArmour.com, obviously.
• The Rundown podcast
• 47Hats.com piece entitled “PR for MicroISVs from someone who knows”
• Writings as Principal Contributor to the Forward Blog
• Forward Podcast co-producer, host
• Social Media Introduction: Feb 8, 2006 PRSSA Meeting presentation notes.
• PR Autonomy Paper. Critiqued and hosted by the gentlemen at For Immediate Release: The Hobson and Holtz Report, Shel Holtz and Neville Hobson.
• Interviewed by Phil Gomes, Online Senior Counsel for Online Communications at Edelman PR, on Edelman’s earSHOT podcast #5 Careers in Communication, May, 2006.
• Contributed a post to the Akron Chapter PRSA blog.