Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

I, as a humble observer of the digital landscape, merely comment on the buzz therein. So, yes, I appear to be on a Twitter kick, but with good reason, it’s getting popular – and ultimately ridiculed because of it. People and businesses are using it, but still many people outside the fruit-drink chugging circle will look at you like an alien if you try to explain or show them Twitter out of context. As evidenced by the following hilarious video.

While they’re a any number of fantastic communication, entertainment and business reasons to use Twitter – please be very aware of the perception many will have of it. And while I hope the Fail Whale doesn’t try to eat you because of it, certainly your boss or client will if you aren’t prepared with a solid explanation of how this helps the driving goal of the organization.

I’ve been a fan of SuperNews since I posted about the Social Networking Wars some time ago. For more head to http://current.com/supernews or catch the Season Premiere, airing tonight, Friday March 20, 10 PM ET.

Filed under: Digital Communications, Digital Marketing, Digital Tools, Frivolity, Twitter | Tagged: current_, SuperNews, Twouble with Twitter |