• Welcome to my Observations

    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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The Rundown with Twitter Caution and Transparency

TheRundown Welcome to the Rundown Podcast. Here I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web.

Episode 2 of The Rundown Podcast introduces co-conspirator and co-host Ashley Mead. We discuss some recent Twitter-related events and at least one cautionary tale regarding the always-on, always-linked web.

We also welcome back Matt Dickman, the Techno//Marketer and get his thoughts on twitter transparency.

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Show Notes

  • 00:41 Welcome
  • 01:09 Comments? Suggestions?
  • 01:24 Introducing Ashley Mead 
  • 03:43 Welcome, again
  • 04:09 Twitter: A Cautionary Tale
  • 09:12 Transparency in Twitter
  • 12:12 Two Seconds of Silence
  • 12:16 What is Being Posted About You, by you, that you don’t even know?
  • 15:35 Wrap Up
  • 16:09 Luke pimps FIR’s outstanding recent series of live panel discussions, including:

Visit LukeArmour.libsyn.com to:

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Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.

The Rundown with Matt Dickman and the Face of Facebook

TheRundown The Rundown is back! Welcome to the newly revamped Rundown Podcast. Once again I’ll be giving and getting The Rundown on social media and all things Public Relations and Digital marketing on the web with a knowledgeable person.

Episode 1 (Run time: 31:40) of The Rundown Podcast welcomes Matt Dickman, the Techno//Marketer and his new eBook series “The Face of Facebook: A marketer’s guide to understanding the population of Facebook” Which is a comprehensive guide for marketers to understand what the population of Facebook really looks like and how to market within the community.

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Join the show and send audio or text comments, suggestions and complaints to:

Show Notes

  • 00:41 Welcome
  • 02:24 Comment from Paull Young (twitter)
  • 04:25 Comments? Suggestions?
  • 05:11 FIR’s upcoming roundtable on Start up PR (starter posts: Calacanis’ Fire Your PR Company, Godin’s The Myth of Launch PR)
  • The Rundown with Matt Dickman
  • 06:42 Intro
  • 07:14 Matt Dickman’s elevator pitch
  • 08:01 Why the Face of Facebook?
  • 09:17 Marketing in a web 2.0 world
  • 10:18 State of FB marketing
  • 11:42 Adding Value: more than a notion
  • 13:30 Numbers – Pages and total population
  • 14:35 Global Takeaway
  • 15:46 Accuracy of stats?
  • 16:49 Male, female or other?
  • 17:46 Ethnicity
  • 20:00 Creating an ad
    • Social action
    • Pricing
  • 23:43 Applications
  • 25:34 Beacon
  • 27:26 Poll
  • 28:44 The Rundown

Visit LukeArmour.libsyn.com to:

  • Listen on your computer
  • Download mp3s
  • Subscribe to RSS
  • Subscribe in iTunes (or just search Luke Armour in the iTunes store!)

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.

Fleishman-Hillard Digital Adds One

What do the wrist watch, cable television and Luke Armour have in common? That’s right. Eventually they all go digital.

I’m happy to announce that starting June 3, yours truly will join the digital team of Fleishman-Hillard in Cleveland

Update: I thought I’d get a little more specific since I’ve been on the job for a week now. Part of FH’s commitment to digital is providing full-service and integrated digital media solutions across traditional, online, experiential and mobile channels. We provide social media counsel, training and outreach to and on behalf of our global clients. I was brought on, in part, for my experience with podcasting and blogging, but our work covers online communities, social networks and many other social media initiatives. My role is focused almost exclusively on helping to develop social media strategy and executing it. This is going to rock.

I’ve really been impressed with Fleishman’s commitment to digital communications the last few years and with the people on its team. Over the last few months I’ve had a chance to interact a bit more with some of the locals.

I’m pleased to be joining technomarketer Matt Dickman, tradigitalist Nader Ali-Hassan and Lynn Eastep, who is really her own adjective – and those are just the brainiacs in the Cleveland office. Fleishman has digital specialists located across North America, Europe and Asia, including strategists, developers, designers and online communications experts. I’m thrilled to be joining such a powerful team.

This will be my last week at BlogTalkRadio, but I’m sure to fire up The Rundown occasionally. I also want to thank the team at BlogTalkRadio for their friendship and opportunities. I wish them all the best of luck!

I’ve a bit of a drive ahead of me, so podcasters – you know who you are – get your call in lines ready.