Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

My friend, former co-blogger and former fellow graduate student won an award from the Society for New Communication Research for her outstanding work in non-profit blogs during her graduate studies. She posted about it here and on her own presentation page. The SNCR posting reads:

The Society’s awards program honors innovative organizations and professionals who are pioneering the use of social media (i.e., blogs, wikis, podcasts, collaborative tools and other forms of participatory communications) in the areas of marketing, public relations and advertising, politics, entertainment, academics, and community and cultural development…

In the Education category, two Awards of Merit were presented:
· Vanderbilt University News Service
· Elizabeth Farrell for a student research project.

Beth was nominated by the outstanding Auburn U professor Robert French who sent her case study in for consideration. If you know Robert, you know he is passionate about social media and he also does great work in the non-profit arena. He was particularly interested in Beth’s work from the start and was impressed with the results.

One thing you need to know about Beth, her work is incredibly thorough. Professors remember her for her great work, her great formidable, solid, thorough work. Robert told me in an IM that her work is “quite…um, comprehensive.” I’m not making fun, well, I might be. Because Beth’s work is incredibly well planned out and somewhat exhaustive. Other students used to love having her in classes with group work. Me included.

Social media is changing the world. Whether people want it to or not. Whether people think it is or not. I just hope communicators, especially PR folk, get it together to be champions of this change in the way the world builds and maintains relationships. That’s why I got into PR, to tell stories, to be a voice. I’m especially intrigued by the SNCR work, and their tireless efforts to bring new communication into the light.

Congratulations, Beth, and good luck with the future plans.

update: added a link

Filed under: Proud of PR, Public Relations, Social Media | Tagged: SNCR, Society for New Communication Research | 1 Comment »