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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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For Immediate Release Goes LIVE

FIRReaders of this blog will know that one of my favorite podcasts is “For Immediate Release: The Hobson and Holtz Report.” If you’re reading this blog and not listening to FIR, stop reading right now, go to ForImmediateRelease.biz and sign up for the blog and podcast feed. Or, as an introduction you can check out this Saturday’s live episode on BlogTalkRadio.

This Saturday, February 9, at 10am PT/1pm ET/ 6pm GMT, hosts Neville Hobson and Shel Holtz will host a special live call-in edition of “For Immediate Release: The Hobson and Holtz Report” on BlogTalkRadio.

The call-in episode will focus on the blurring of the lines between internal and external communications. If you work in external PR, how do employees of your (or your client’s) company affect your communication efforts? If you work in internal communications, how does your role change in order to prepare employees for their growing role as points of contact and brand experiences in the social media sites where they participate?

It works just like my show, The Rundown. Visit the FIR BlogTalkRadio profile page to listen or call 347.324.3723 to join in the conversation, (you may also listen via phone, pressing ‘1’ to be put in the talking queue).

If you miss the live show, the audio will still come through the podcast feed, so no worries. Should be great show and I hope to hear you there.

(as per usual, I tell you that I work for BlogTalkRadio)

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The Rundown with Peter Himler

This week I have Peter “The Flack” Himler on The Rundown. Peter’s an well rounded and extremely experience PR professional and one of the most interesting and knowledgeable bloggers out there. As always, The Rundown is my LIVE Tuesday BlogTalkRadio show featuring an analysis or summary of something by a knowledgeable person – and me. Peter and I will take a look at the broader picture of where traditional and PR 2.0 meet, including what competencies survive, and what new competencies are needed for success.  We’ll try to tackle such topics as how stories grow in a fragmenteed media world, and how to thwart a crisis in that fragmented media world.  We may also touch on the interesting divide between Silicon Valley and middle America – since I live in there.

Peter is founder and principal of Flatiron Communications LLC, a PR/media consulting firm in New York. He most recently served as Chief Media Officer for Edelman Worldwide, following 11 years with Burson-Marsteller as head of the agency’s U.S. corporate and strategic media team and its worldwide spokesperson.

Listen to The Rundown on internet talk radio

Join us live this Tuesday, February 12, 2008 at 1:30pm Eastern on BlogTalkRadio to listen, to text chat or to call in at (646) 716-8329. Hope to see/hear you there.

The Rundown with Kami Huyse

This week I bring Kami Huyse, PR professional, APR and Blogger at Communication Overtones to the show. As always, The Rundown is my Tuesday LIVE BlogTalkRadio show featuring an analysis or summary of something by a knowledgeable person – and me. This week we analyze why the blogosphere is more volatile than nitroglycerine and as an unpredictable as a rabid dog. Not unrelated, we’ll also be discussing a recent interview she conducted with Pat Philbin over FEMA’s questionable communication practices. This is going to be a fun show, you should join us.

Kami Watson Huyse, APR, principal of My PR Pro, writes about public relations and communications. She has a background in crisis communication and reputation management, executing social media campaigns, conducting focus group research, and media relations.

Listen to The Rundown on internet talk radio

Join us live this Tuesday, January 29, 2008 at 1:30pm Eastern on BlogTalkRadio to listen, to text chat or to call in at (646) 716-8329.

The Rundown with Jeremy Pepper

The Rundown is back! And we’re starting off the new year with a Pop! Jeremy Pepper, PR Blogger at POP! PR Jots and director of communications The Point, gives me The Rundown on the state of public relations. As always, The Rundown is my Tuesday LIVE BlogTalkRadio show featuring an analysis or summary of something by a knowledgeable person – and me. A little bit about Jeremy:

Jeremy Pepper, is director of communications, at The Point, an online community that helps individuals organize efficient group action, leveraging the power of the Web to solve problems and be a catalyst for change. Jeremy is responsible for traditional and social media programs, as well as community outreach and marketing. He has a decade’s worth of experience in high-technology, consumer technology and consumer public relations, and is one of the world’s earliest and well-known PR bloggers and social media strategists. His POP! PR Jots is one of the most popular PR blogs, writing on topics affecting the marketing and public relations industries.

Prior to The Point, Jeremy worked at Weber Shandwick with clients across the board on the development of social media campaigns and strategies; such companies included Cisco, BEA Systems, General Motors, MasterCard International, Verizon Wireless and VeriSign. Prior to joining Weber Shandwick, Jeremy founded POP! Public Relations in Scottsdale, AZ, worked in-house as Public Relations Manager at Ofoto, and at Shandwick International on the Eastman Kodak and Compaq teams. Jeremy’s past public relations campaigns have won the IPRA/United Nations Grand Award for outstanding achievement, the IPRA Golden Award and two Silver Anvil Awards of Excellence.

I’ll be having a live discussion with Jeremy about Jeremy, The Point, and the public relations industry. Don’t miss it or we just might change the world without your input.

Listen to the archive from BlogTalkRadio:

The Rundown airs on many Tuesdays at 1:30pm Eastern. It’s live, so just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll fit them in. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed. You can also subscribe to the show on iTunes. Also, I am the PR Coordinator for BlogTalkRadio.

8 Things You Didn’t Know About Me

It’s funny to me. I’ve seen a lot of these memes come and go and I’ve never bothered to participate before. I wonder if it’s because no one has ever tagged me. Huh. In any case, Donna Papacosta tagged me this time, so here goes.

armour-bass.jpg1. I’m a musician. I write, play and record my own music. I played in a rock band for over 6 years in the late 90s called Navin – after Steve Martin’s character in The Jerk. We cut two CDs. I mostly played bass for the band and I did some freelance bass work for numerous other bands at the time. I also play guitar, drums, mandolin and can plunk out some tunes on a piano and I have a violin I played on Navin’s second CD. Thankfully, I don’t play it often. Below are a few Navin tunes for you, one of which you may recognize as my intro and outro music for The Rundown.

“Jim” by Luke Armour

“Insignificant” by Luke Armour

“Wake Up Call” by Ron Arnold

“Saying Goodbye” by Brett Devore http://luke.armour.googlepages.com/14SayingGoodbye.mp3″

arctic-armour.jpg2. I lived in North Pole, Alaska for a year. It was totally awesome in every way and often I wished I still lived there. My dad says I’m the only person he knows who moved away from Pennsylvania because it was too hot. Well I’ll tell you, the year I was there it ranged from 100F to -57F. But it was a dry heat and cold, as if that matters. Great hockey up there, too.

3. Hockey is not only my sport of choice, it’s the only sport I pay the least bit of attention to. I started playing hockey when I was 8 because my older brother was the best wrestler, baseball and football player in town. I still play hockey once a week and am thrilled our local cable just picked up Versus.

4. I’ll do nearly anything for a laugh. If you’ve read this blog enough, you already know that. But what many of you don’t know is that once you meet me in person it gets even worse.

5. I’m a total geek. Sci-fi, fantasy, D&D, comics, gaming and mythology of any kind. Firefly is one of my favorite shows, even though FOX sabotaged it early on. I love Star Wars, comics-turned movies (with the exception of Elektra, wth was that all about?), Stargate, Smallville, Pratchett books, Tolkien, George R. R. Martin, Orson Scott Card and even Star Trek in a pinch.

6. I used to do a lot of theater. Acting, directing, light design, set construction – straight plays or musicals – I loved it all. I got bit by the bug in high school and – on certain crazy nights – thought about doing it full-time. The last few years I appeared on the stage were in a few two-man shows with my best friend; Greater Tuna and The Mystery of Irma Vep. Hilarious scripts.

7. I’m a fool for a good period-piece movie. Not sure why.

8. When I was 13, I broke my femur doing idiot teenage things like playing tag on a downhill ski slope. The femur is the largest bone in a person’s body and, as you can imagine, it hurts when it breaks. I was in traction for 3 months, which has its good points (no school) and bad points (bed pans). Yes, I managed to pass 7th grade and I still go skiing.

And there you have it. Since I’d like to know a little bit more about some of my online friends, I’m tagging Stephen Davies, Peter Himler, Katie Paine and Kevin “The Doog” Dugan.

Live Forward Podcast 12/15

I’ll be hosting Forward Podcast 37 “What Are You Doing to Address Globalization?” over at BlogTalkRadio on Saturday. We put out podcasts on the 1st and 15th so this month we’re doing a live show about globalization.

Show goes live at 7 p.m. GMT / 2 p.m. Eastern / 11 a.m. Pacific on the Forward Podcast Channel. Since it’s live, we’ll be taking your calls at US +1 (646) 716-9941.

Who: Richard Bailey, Robert French, Paull Young, Luke Armour and YOU.
What: Forward Podcast 37 Live
When: Saturday, December 15th 7 p.m. GMT / 2 p.m. Eastern / 11 a.m. Pacific
Where: Forward Podcast channel on BlogTalkRadio

Tentative topics of discussion:

  • Learning of languages
  • Work experience overseas and in minority communities
  • Issues like trade, aid, labor, climate change and religious fundamentalism
  • What are you reading and watching?
  • Whatever’s on YOUR mind

Join us live or catch the archive on the Forward Podcast Channel archive or through the Forward Podcast RSS feed.

Listen to the archive from BlogTalkRadio: 

Good Story, Bad "Invisible PR,"

There’s nothing like getting a story in a big paper about a client or your business. As the press grows more and more hyper-local with each passing day, PR people always need to be thinking of great local angles to make the story work for both the reporter and the client.

Another great thing about PR is to make sure the client or business is the story, not the pitch or the PR person. The Bad Pitch Blog detailed a great example of a pitch so good, it became part of the story. But it worked all the same.

armour-btr.jpgSo, yes, there are times when you have to break those rules to help get the story told. And that’s why my goofy face is plastered on the Your Business Solutions section of today’s Akron Beacon Journal.

Caller, You’re on the Air“, by Beacon Journal business writer, Paula Schleis, sums BlogTalkRadio up with this subhead: ALL YOU NEED IS A PHONE, COMPUTER.

Since becoming the public relations coordinator for BlogTalkRadio in August, Luke Armour said the Web site — which allows people to host their own free, live call-in talk shows — has surprised him in two ways: What it’s used for. What it’s not used for…

[and my all time favorite quote] ”You can host a show talking about your cat if you want,” he said.

Read the rest of the article > >

Hey, if it works, it works. I was pleased I had something to offer. I was pleased I could help craft this story with a local journalist. And I was really pleased that there was coverage of BTR and it was good.

Not so pleased about me becoming the “basement blogger” stereotype, but, hey, at least I’m wearing pants.

Or am I?

The sidebar of the article details some of the fun content on the network.

Photo by Mike Cardew/Akron Beacon Journal

The Rundown with Politics on the Web with Katie Paine

This week Katie Paine will join me on The Rundown for a special Election Day episode over at BlogTalkRadio. As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me.

Katie and I will be discussing PR’s role in a world where politics meets web. Katie has been working on an analysis of the YouTube debates and will share her thoughts, insights and analysis.

About KD Paine:

She’s a serial entrepreneur specializing in measuring the effectiveness of marketing programs. People in the PR blogosphere know her as the Measurement Guru where she blogs at KDPaine’s PR Measurement Blog and The Measurement Standard Blog, a blog for comments and questions about articles in The Measurement Standard, the international newsletter of public relations measurement and research published by KDPaine & Partners. A former journalist, Katie entered Silicon Valley when it was just know as “a valley.” After 7 years on the corporate side, she launched The Delahaye Group.

Katie is working on an analysis of politics on the web, specifically how the YouTube debates are effecting the election.

therundown.jpgWe’ll be chatting about communication on the web and how’s it’s affecting politics. We will NOT be talking about politics, so leave your crazy opinions and political leanings at home. If I ask you howz it hangin’ you say “straight down the middle.” Got it?

The Rundown airs on Tuesdays at 1:30pm Eastern. Because it’s live, your calls are welcome. Whenever I have I guest you’d like to talk to or question, just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll play them. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed or at iTunes.

See the Updated Data on Katie’s YouTube analysis as predictor of election results:

  • www.diydashboard.com
    user name: guest
    password: kdpaine
    In the Dashboard area, select YouTube, then click on any of the charts listed, and you can click on any of the bars to get the data behind them
  • Katie’s Blog
  • Katie’s Book BlogMeasuring Public Relationships FREE download

Disclosure: I am employed at BlogTalkRadio

As Halloween Nears, Enjoy This Virtual PR Murder Mystery

virtualprmurdermystery

Those of you tired of hearing about this may groan at this point. But it seems only fitting to revisit the Virtual PR Murder Mystery since Halloween is next week. I may never get another chance to plug this thing again. Oh, hold up, there’s a Halloween next year, too?! Awesome. Well, you get a year off from hearing about it again.

But since I’ve met so many new people since I rolled this out in April, I thought I’d give it another try. It was a labor of love, as planet Sab points out and truly created from the heart (and taking full advantage of Creative Commons, I might add)

Download this 30 minutes of PR Podosphere parody for a Halloween laugh (right click to “save link as”) or play it in this handy player.

Locals Take Advantage of Their Cities’ Television Fame

PRWeek reports on the outstanding PR initiative by the city of Scranton, Pennsylvania to host an Office party. No, I mean The Office. NBC’s show. A party for the show. The Office Convention runs this weekend, October 26-28. Headline:

“Fans of NBC’s The Office will descend upon Scranton, PA, for a weekend of activities, thanks to a grassroots effort by the citizens of the former coal-mining town-turned Dunderhead hot spot.”

office

This is a great coup for the small city of Scranton. A native Pennsylvanian myself, I have a soft spot for the PA lifestyle – as well as the Wilkes-Barre Scranton baby Penguins, of course. Sidenote: I just saw on the WBS Penguins website that Brian Baumgartner (Kevin) and Angela Kinsey (Angela) are attending Friday’s game. That rocks.

The PRWeek story has a minimal coverage on how the city of Scranton pulled this off, although they cover many of the details of what was done. It’s an outstanding idea, pulling together so many organizations from the tourism board to the NBC network. I’d love more information on this. Maybe I’ll get someone to give me The Rundown after the event.

Other towns have done the same thing. Oakley, Kansas hosted Jerichon, during which they renamed their town Jericho for a weekend in honor of the fictional town Jericho (for which the CBS show ‘Jericho’ is named). Oakley rests at the intersections of I-70, Hwy 40 and Hwy 83 – almost exactly where Jericho is said to lie. [disclosure: BTR takes credit for pushing that movement to keep Jericho on the air, case study here. Jerichon had a BlogTalkRadio day in our honor that opening day.]

Wikipedia even mentions that Northern Exposure fans descended upon Roslyn, WA, the filming grounds of fictional Cicely, Alaska, for Moosefest.

So my point is that with a great idea, cities and towns featured prominently in television shows can really take advantage of that notoriety and generate some tourism revenue. A good campaign, some good communication and some vibrant outreach to rabid fans could be key. Anyone else have any examples of these events? Event management is a unique beast, would love to hear some stories.