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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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What Color is Your Expert Social Media Guru?

crayon-logo.jpgParachute, my eye. I want to know what color your favorite social media, new marketing hero is.

By now you’ve heard (unless you live under a blogosphere rock, i.e. are offline) that all our favorite podcasters have joined together to form an honest to goodness virtual company focusing on all aspects of communication. Instead of offering social media as an afterthought, crayon will be incorporating every strategic tool at its disposal to fit the needs of its clients.

Shel writes:

The biggest boxes of crayons come chock-full of dozens of colors, Joe notes, but most communicators (marketers, advertisers, PR folk, corporate communications pros) seem always to start with red, green, and blue. crayon is ready to pull any color out of the box and we definitley [sic] will not start with red, green, and blue.

And that’s great. But I want to hear from you. What colors are your social media magnates? Mine are as follows:

  • Holtz says to me a fuzzy wuzzy brown
  • Hobson is nothing less than a burnt sienna
  • CC Chapman couldn’t be anything other than atomic tangerine
  • Jaffe is a toss-up between razzmatazz and purple pizzazz

Best of luck, gentlemen, to you and your NY behind-the-scene troop, as well as your incoming freshmen. I wish I could join you, but my accolades aren’t as bright and I’m not sure what I can do from NE Ohio. Keep on keepin’ on.

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C.C. Chapman Must be Stopped

I don't know what it is. Is it jealousy? Awe? Entertainment? But C.C. Chapman must be stopped.

C.C. Chapman has become ubiquitous in the world of social media, specifically podcasting. In fact, I haven't listened to a podcast in the last week that didn't have his voice or name mentioned. You want a lesson in viral marketing? Talk to C.C. The guy's brand is all over the place.

His recent intrusions of my world include:

Oh, wait a minute. C.C. Chapman is the creator of and voice behind Managing the Gray. Well, I guess that's okay then. Already a blogger and podcast guru in the world of music with Accident Hash and U-Turn Cafe, C.C. has entered the world of marketing podcasts with Managing the Gray. I suggest giving it a listen. Not only is he knowledgeable, his energy is more potent than a double espresso. The podcast is short, to the point, and vibrant.

What really makes me mad is that I just came back from a vacation to New England. I had really wanted to hook up with some social media folk while I was away. It wasn't until after I was there that I heard that C.C. was based in Boston and was going to be in Germany most of the time I was in the NE. I know, it's my fault for not doing my research. Bummer. I could have saved some money on Peet's Coffee if I just could have spent some time with C.C. "The Aural Energy Drink" Chapman. Next time I'll track him down. Next time. Oh, and incidentally, C.C., you need to add Managing the Gray to your Technorati profile.