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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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Friday Frivolity: A Facebook Update In Real Life

Posted on May 24, 2013 by Luke Armour

Many of us get really frustrated when our online platforms make changes to the user experience. Sometimes we like them, but more often than not, we get really angry and outraged by changes to our favorite social networks. I’m not immune to the anger; I’ve just gotten really good about understanding that I don’t have control over these things and I’m not obligated to use the platforms anyway. But, still, it can be a hassle.

I’m also a big fan of the “[insert online tool] in Real Life” meme. This video, shared with me by one of my bosses, demonstrates the disregard many of us feel when new changes occur to these platforms. I give you: A Facebook Update In Real Life.

 

Filed under: Facebook, Frivolity, Internet, Social Media, Social Networks | Leave a comment »

Internet Party: Social Sites as People

Posted on March 22, 2013 by Luke Armour

Or, Why Nobody Gets Anything Done On the Web.

A new fav. Enjoy.

The Google portion is one of my favorites. Also, Facebook not caring.

YOLO, LOL, SMRICJRES. Okay, I made that last one up.

Filed under: Digital Tools, Frivolity, Internet, Social Media, Social Networks | Tagged: , | 2 Comments »

Facebook Timeline: Outrage and now Scams

Posted on January 10, 2012 by Luke Armour

Someecards achtung user card

A lot of folks are hating on the new Facebook Timeline. Personally, I love it. Got my cover image up and am aiming to be a little more creative with the cover image when I get a few minutes.

But now the new thing is, as reported by Inside Facebook, is Timeline-related scams develop on Facebook:

“A number of scammers are taking advantage of Timeline backlash by developing pages that include deceptive instructions on how to revert to the old profile. These fraudulent Facebook pages prompt users to click a number of Like buttons, invite friends, watch YouTube videos and download files. Timeline, however, is permanent once a user opts in to try it, and will be mandatory across the site within weeks.”

Another post I saw today covers the “Hover Over My Name” scam detailed by Jon Loomer, which unveils a similar scam with a twist on an old scam.

Facebook has always had a problem with the general user being able to keep up with the changes and trends. A lot of people just don’t pay attention. A lot of people just want things to stay the same. But things changes, folks.

I think the most damaging issue here as noted by the Inside Facebook article is:

As of this writing, the Facebook Security page has not warned users of claims to deactivate Timeline. There is also nothing in the Help Center explicitly telling people that the feature cannot be removed.

I think one’s perspective on the educational portion of sites like this changing is how much time you spend researching or reading about the change. If you did, you feel like the site did a good job. If you didn’t, then you feel like they abandoned you. YouTube did a nice job of education folks about the new profile pages when it made its changes. While there are still complaints, I don’t feel that get as much press.

Either way, these services are controlled by the owners of the sites, not you. So we’re at their mercy for now. Don’t like it? Disengage or roll with it. Just be careful and think for a second before you a) blindly do something you think will “secure” you or b) ask others to pass it on.

Filed under: Digital Lessons, Facebook, Security, Social Media, Social Networks | 7 Comments »

Important Facebook Changes And Why You Should Care

Posted on May 1, 2010 by Luke Armour

In an effort to become the center of the social hub and violate your privacy (which, incidentally, Facebook doesn’t believe in anyway), Facebook made some interesting changes recently to…well, nearly everything. As a marketer and, more importantly, your friend, I just want to point a few things out that may be of interest to you.

Privacy
Facebook changed its privacy policy AGAIN. You may want to check to see how much of your information is shared on Facebook to people who aren’t your friends. And I mean friends in the Facebookian sense, not, you know, real friends. Visit your profile while you are NOT logged in and see how much of your information you can see. My guess is, you’ll see a whole lot more than you thought. You can change this in the privacy settings. You should all do this. Facebook makes it a point not to widely announce these changes to the average user, so people who want to protect their info should regularly check to see what the privacy settings are. When the Internet nerd herd raises alarm bells about this, I’ll try to keep you in the loop.

Continue reading →

Filed under: Branding, Digital Marketing, Facebook, One to watch, Privacy, Social Media, Social Networks, technology | 4 Comments »

Jimmy Eat World Gets Social

Posted on March 20, 2009 by Luke Armour

Here’s a cool update: I just got a DM on Twitter from @jimmyeatworld “thanks for the nice article! and thanks for listening.” Nice work, guys. I’m hooked.

As a fan of both social media and music, I like to report on outstanding social web exercises. One of my favorite bands, Jimmy Eat World, has been forcing me to engage with them online – and I like it.

jimspan

Check out my guest post, Jimmy Eat World Gets Social on The Round Table where I discuss my love affair with the band’s engaging approach to their 10-year anniversary of the Clarity album.

Check Jimmy out online:

Twitter: http://twitter.com/jimmyeatworld

Website: http://jimmyeatworld.com/

Clarity site: http://clarity.jimmyeatworld.com/

Ustream: http://www.ustream.tv/channel/jimmy-eat-world-live

Filed under: Digital Communications, Digital Lessons, Digital Marketing, Digital Tools, Education, Music, Social Media, Social Networks, Twitter, Ustream | Leave a comment »

Friday Frivolity – Social Networking Wars

Posted on September 12, 2008 by Luke Armour

I’m on a huge Social Network kick these days. So you reap the benefits of that.

On the business side, there are plenty of discussions going on about them. An interesting recent eMarketer study claims Social Networks Are Not Yet Universal, with the totally great subtitle “Not everyone is pokable.”

Remembering this is key for a marketer. Also, remembering which ones are suitable for which audiences is also key. Here’s a no brainer from the PMA Summit: MySpace Is Out; Facebook Is In
by Karl Greenberg, which makes me wonder why we needed a summit to answer that one.

And now, on to the frivolity. Here’s an oldie but a goodie – the Social Network Wars. Hilarious.

Filed under: Digital Marketing, Frivolity, Public Relations, Social Networks | Tagged: , , , , | 4 Comments »

The Rundown with Matt Dickman and the Face of Facebook

Posted on September 8, 2008 by Luke Armour

TheRundown The Rundown is back! Welcome to the newly revamped Rundown Podcast. Once again I’ll be giving and getting The Rundown on social media and all things Public Relations and Digital marketing on the web with a knowledgeable person.

Episode 1 (Run time: 31:40) of The Rundown Podcast welcomes Matt Dickman, the Techno//Marketer and his new eBook series “The Face of Facebook: A marketer’s guide to understanding the population of Facebook” Which is a comprehensive guide for marketers to understand what the population of Facebook really looks like and how to market within the community.

Subscribe using iTunes

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Join the show and send audio or text comments, suggestions and complaints to:

Show Notes

  • 00:41 Welcome
  • 02:24 Comment from Paull Young (twitter)
  • 04:25 Comments? Suggestions?
  • 05:11 FIR’s upcoming roundtable on Start up PR (starter posts: Calacanis’ Fire Your PR Company, Godin’s The Myth of Launch PR)
  • The Rundown with Matt Dickman
  • 06:42 Intro
  • 07:14 Matt Dickman’s elevator pitch
  • 08:01 Why the Face of Facebook?
  • 09:17 Marketing in a web 2.0 world
  • 10:18 State of FB marketing
  • 11:42 Adding Value: more than a notion
  • 13:30 Numbers – Pages and total population
  • 14:35 Global Takeaway
  • 15:46 Accuracy of stats?
  • 16:49 Male, female or other?
  • 17:46 Ethnicity
  • 20:00 Creating an ad
    • Social action
    • Pricing
  • 23:43 Applications
  • 25:34 Beacon
  • 27:26 Poll
  • 28:44 The Rundown

Visit LukeArmour.libsyn.com to:

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Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.

Filed under: Digital Communications, Digital Marketing, Marketing, Podcast, Social Media, Social Networks, The Rundown | Tagged: , , | 7 Comments »

Friday Frivolity – Facebook in Real Life

Posted on August 22, 2008 by Luke Armour

Facebook in real life. This is a good laugh for you Facebook fans/haters.

On the more serious side, be sure to check out [disclosure: my supervisor] Matt Dickman’s The Face of Facebook; free eBook, the first in a series. Get the inside scoop on the real Face of Facebook. Stay tuned here for more information on this series as I’m working to relaunch the newly not-live Rundown podcast. Oooo.

Filed under: Digital Marketing, Frivolity, Social Media, Social Networks | Tagged: , | 4 Comments »