Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

Luke Armour gives you the rundown on digital communication, Public Relations, and Marketing with special podcast guests.

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Public relations professional/educator hosting this site to encourage discussion, foster learning, and create great public relations professionals. Thank you, enjoy.

Category: Future of PR

Where the discipline of PR is headed

  • Podcasting suggestions, advice from a guy who doesn’t podcast

    So I’m not a podcaster. I’ve participated in a few podcasts. I’ve recorded things on my computer, but never made a podcast. I’ve never even recorded a Skype call. So you might be wondering what qualifications I have to make suggestions or give advice about said medium. Well, first of all, I’m not going to,…

  • I have the Power of 150, you insignificant noisemakers, you

    No, wait, I wrote that incorrectly. I am one of the pr/marketing bloggers that made it into Todd And’s The Power 150: Top Marketing Blogs. In fact, I’m lucky number 100! Take that Steve Rubel of Micropersuasion! Oh, wait, he came in at 15. Take that Kevin Dugan of Strategic PR and The Bad Pitch…

  • The Newspaper Dichotomy

    I just recently found the American Journalism Review and am obsessed with it. Lately I’ve noticed that I’m becoming more and more fascinated by the journalism side of our jobs. There are so many reasons this could be, most of it is my profession. Kevin Dugan has had a lot to do with it, too.…

  • Cleveland PR/Journo Thoughts

    As I posted last week, I attended a BusinessWire breakfast in Cleveland last week. Cleveland’s kind of a hike for me, especially at 8am, but I persevered and made it. I also managed to forget my camera so I don’t have any cool photos to prove I was there. Except this badge they gave me…

  • BizWire Breakfast

    Headed to Cleveland tomorrow for an early breakfast sponsored by BusinessWire entitled 100 years in the making: Public Relations Past, Present and Future —The Changing Face of Journalism and PR Should be fun, one of the speakers is blogger Chris Thompson (Vice President, Edward Howard) from the Transparency Works blog. I’ll be reporting on that…

  • Association of National Advertisers Steppin’ Up

    Stuart Elliott is at it again. Using mainstream media to bring awareness of new media. His recent article covering last week’s 96th annual conference of the Association of National Advertisers made me feel like cheering. Some highlights, which do not preclude reading the article, include some big names from big brands. They see the trends…

  • Are you proud of PR?

    Here ye, here ye. If you’re proud of PR, we want you to shout about it! Well, maybe shouting is a bit harsh, but my good friend Paull Young wants to hear why you’re proud of PR. And I mean “hear” you. Paull’s seeking audio comments for an October release of the Forward Podcast. Read…

  • Second Life: It doesn’t matter if you like it

    I’ve been trying to avoid Second Life as much as possible, both in writing about it and getting involved in it. Mostly because of the contention between some of the folks in the PR blogosphere. I have my own thoughts on Second Life and they’re not much to write home about. I haven’t tried it,…

  • The Good-Bye Daily

    I’ve posted before (actually here and on Forward) about the supposed demise of newspapers. I didn’t buy it. Even Harold Burson said that PR should be so lucky to be in the shoes of the newspaper industry. But I don’t know… Sure, this isn’t a surprise to anyone. But as someone recently involved in media…

  • Long Term Strategery

    I think most PR professionals would agree that PR is best as a long-term strategic plan. I know there are quick and dirty ways to do certain aspects of PR. Publicity springs to mind, as well as developing a crisis communication message for a client who calls in a panic. But it’s best when it’s…

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