Category: PR Lessons Learned
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There’s nothing like getting a story in a big paper about a client or your business. As the press grows more and more hyper-local with each passing day, PR people always need to be thinking of great local angles to make the story work for both the reporter and the client. Another great thing about…
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Saw this in my Twitter feed today from SarahWurrey. Sharpie tattoos for people who aren’t ready for the real thing. The blog post has links to a Flickr set. Cool idea. Read the blog post and be sure to read the comment from Sharpie designer. On a side note, I think it’s impressive Sharpie has…
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Well, I completely flew by my one-month anniversary of agency life. Taking a deep breath, I thought I’d provide a little bit of a retrospective of that month. The most difficult aspect of this time has been pairing my education and experience with the realities of what faces me as I sit in my office…
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I read this post and just couldn’t pass up a chance to send it along. Richard Laermer, author of Full Frontal PR and co-author of The Bad Pitch Blog, posted a highly engaging and unique look at pitching, what I would call, fluff. He calls it vapor and I love the way he uses it.…
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Still learning a great deal about this Internet, World Wide Web, and the blogosphere. Beth and I learned a few lessons early on when we got comments from influential PR bloggers Jeremy Pepper, Elizabeth Albrycht, and Constantin Basturea. Oh, people are actually reading this thing? Uh oh. It really exemplified for us the idea that…
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I hate to rehash what amounts to an enormous and severely beaten topic, but I just have to know. Where did I miss the second half of this debacle? From a PR standpoint, this certainly takes a revisit. Apologies if you’re tired of the subject. For those of you who don’t know (and I imagine…
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Bad pitches? Yes, it’s true. Sometimes – and some of the students here might find this shocking – but sometimes PR people pitch stories to the wrong people, or the wrong publication, or in such a sloppy, disastrous manner that it ruins the credibility of the PR person and his/her company. When I worked for…
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Time to immerse ourselves in learning and discussing the ever changing sphere of new media again. I would like to start my post of the new year mentioning the Society for New Communications Research. The Society is devoted to the study of how new tools, technologies and interactive communications impact our culture, business and broader…
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Steve Rubel posts an interesting quiz for us on his website. Staples has apparently been charging customers for virus scanning on files that people come in to have printed. $2.49, Rubel reports, and it’s creating quite a stir in the blogosphere. Check out Steve’s post and we’ll create our own discussion here. FOLLOW UP: Steve…
Luke Armour - Digital Marketing and Public Relations Observations, Commentary, Frivolity 