Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

Luke Armour gives you the rundown on digital communication, Public Relations, and Marketing with special podcast guests.

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Public relations professional/educator hosting this site to encourage discussion, foster learning, and create great public relations professionals. Thank you, enjoy.

Category: advertising

  • Interactive, digital, whatever – it’s here. Will your agency survive?

    I mentioned some time ago that I was on my way to attend the 4As Digital Conference for Agencies of All Kinds in NYC in mid June. I hopped an early morning flight with my CEO and our web and creative directors to Manhattan for the day. The conference was well done except for this…

  • Meet Me in New York – how big can it be?

    I’ll be attending the AAAA Digital Conference for Agencies this Thursday in New York City if anyone happens to be going. I’m hoping to meet up with superman Paull Young and one of my PR heroes and maniacal genius Constantin for lunch as they work just a few blocks away from the conference. My agency…

  • Sensationalist Ad Hater Headline Here

    Super Bowl season is right around the corner as everyone who doesn’t live under a rock or in a perpetual hallucinatory state knows. Even me, a staunch hockey-only fan, can’t escape the ebb and flow of the communication efforts that surround the Super Bowl like a pr/ad gravitational pull. Uh, within limits, of course, I…

  • How much for the inside of your eyelids?

    We all knew this was coming, but it’s becoming more real. Not only are we constantly bombarded my by messages nearly every second, there appears to be some space we haven’t covered up yet. The floor wasted on walking? No it’s ad space! The handrail of the escaloter just for safety? No, it’s ad space!…

  • Association of National Advertisers Steppin’ Up

    Stuart Elliott is at it again. Using mainstream media to bring awareness of new media. His recent article covering last week’s 96th annual conference of the Association of National Advertisers made me feel like cheering. Some highlights, which do not preclude reading the article, include some big names from big brands. They see the trends…

  • Advertorial – acceptable or devil’s penmanship?

    Is it pay-for-play, unethical, okay, or acceptable only under certain circumstances? I took a poll through the Bulldog Reporter this week and took a snap of the results. Sixty-eight percent of those who responded (no mention of how many people had weighed in) think pay-for-play marketing should never happen. I note that it includes ethical…

  • See Value in Letting Go

    This article from the New York Times (By STUART ELLIOTT Published: June 13, 2006) put a smile on my face. Letting agencies make strategic decisions for the company? Sounds good to me. I mean, agencies are supposed to know their stuff, so why not let them go about doing it? Last year when I was…

  • Dramamercials?

    I am really looking forward to this. Live-action commercials on stage before shows? The USA Today article goes into detail: "I don't know why nobody has thought of it before, to have a live ad on stage for theater," said McLynn, who will perform before a production of "Saturday Night Fever" at the Gaiety. "It…

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