Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

Luke Armour gives you the rundown on digital communication, Public Relations, and Marketing with special podcast guests.

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Public relations professional/educator hosting this site to encourage discussion, foster learning, and create great public relations professionals. Thank you, enjoy.

Category: Education

  • Friday Frivolity – Real Life Twitter

    As Twitter popularity grows, so does the resulting questioned looks we get as we try to explain it. And no wonder, imagine Twitter in real life… [feed readers click through for video] more about “Real Life Twitter – CollegeHumor video“, posted with vodpod This is what happens when you actually say the things you would…

  • Jimmy Eat World Gets Social

    Here’s a cool update: I just got a DM on Twitter from @jimmyeatworld “thanks for the nice article! and thanks for listening.” Nice work, guys. I’m hooked. As a fan of both social media and music, I like to report on outstanding social web exercises. One of my favorite bands, Jimmy Eat World, has been…

  • The Value of my BA just plummeted

    My hometown paper printed what I find to be a rather depressing article this week. Not only is it depressing, but in my eyes it devalues my college education worse than a college president caught doing blow and hookers on his lunch break. Sharon Stone was just awarded an honorary degree from Edinboro University of…

  • PR dissed by journalism – again

    This is old news to many (April), but it just re-read it again on the Bulldog Reporter this week. It touched a nerve. Bob Zelnick, a former ABC news correspondent and head of BU's journalism department stepped down from his post because he recognizes his inadequacies as an administrator. Good on ya, man. It's good…

  • Social Media: Vitamins of the Web

    Like getting enough vitamins or fiber in your daily diet, social media might actually be good for you. Things like blogging and podcasting, you say? Indeed. Let me show you some examples. This report from The Boston Globe entitled "Blogs 'essential' to a good career" pretty much says it all. But, in typical Luke fashion,…

  • Back from Break & Burning to Blog

    It’s amazing what a well deserved break can do for a person. And if you don’t think I deserved a break…well, then. So? But now break is over, gone are the hours when I could sit by the pool. Gone are the long walks on the beach, sipping Margaritas, playing shuffleboard, and picking citrus fruit…

  • Laermer’s Vapor Warning & Good Pitches

    I read this post and just couldn’t pass up a chance to send it along. Richard Laermer, author of Full Frontal PR and co-author of The Bad Pitch Blog, posted a highly engaging and unique look at pitching, what I would call, fluff. He calls it vapor and I love the way he uses it.…

  • It’s public, baby, not private

    Still learning a great deal about this Internet, World Wide Web, and the blogosphere. Beth and I learned a few lessons early on when we got comments from influential PR bloggers Jeremy Pepper, Elizabeth Albrycht, and Constantin Basturea. Oh, people are actually reading this thing? Uh oh. It really exemplified for us the idea that…

  • PR ROI PDQ, WTH?

    How many articles have I read on the subject, how many podcasts have I listened to lamenting the lack of it, how much time is wasted talking about ROI and measurement for PR, when no one can seem to come right out with an answer? Well, there’s probably a reason for that. It’s hard. By…

  • Presentation Notes Posted

    Hello all! The presentation notes from Armour and Farrell’s Social Media presentation at the PRSSA meeting 2.8.06 have been posted here. The link can be permanently found in the Fun Links side bar to the right of every page. The post currently includes the PowerPoint presentation and the Hot PR blogs and podcasts handout we…handed…

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