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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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Yours Truly Joins BlogTalkRadio

blog-logo-beta.gifWhat’s bald, exceptional in front of large groups of people and travels a lot? That’s right, Mitch Joel!

But in completely unrelated news, I joined BlogTalkRadio! Not simply as a host, but as a member of the team.

To this day when I mention podcasting, I still get strange looks from the people I’m speaking to. Only half of the people who have heard the word “podcast” even really know what it is. Only a fraction of those remaining people have ever listened to an actual podcast. Granted, I live in Ohio, a place not overwhelmingly known for its lightning adoption of new technologies. Oh, sure, our folk invented human flight and the light bulb, but even Edison was shocked to see his family’s old house still lit by lamps and candles over 40 years after he patented it.

But that’s not my central point. I’m very pleased to announce that I am the PR Coordinator for this incredible social radio network. The team at BTR is an energetic, smart group of people from whom I expect to learn a lot. I will still be based in Ohio, so those of you who appreciate my rural isolation can continue to enjoy that caustic, desolate side of my writing. Also, because of the nature of my job, I’m hoping to have more time to wax lyrical about PR and marketing on this very blog.

In the meantime, I encourage you to read my first post on the BTR blog where I discuss my attraction to the BlogTalkRadio platform and my role as PR Coordinator. News Release about it there and here. I urge you to check out the service. I find it to be the answer to podcasting for the masses as well as taking the podcast community to the next level. We’re also rolling out a new website in the beginning of September, so if you find yourself raising an eyebrow due to the current site – just wait.

You ain’t seen or heard nothing yet.

Special thanks to my ‘mate’ Paull Young, without whom I wouldn’t be able to compare myself to someone and say “well, thank God I’m not that guy.” Oh, and he introduced me to Mr. John C. Havens, which was very good too.

Updated links 8/24/07 

Meet Me in New York – how big can it be?

I’ll be attending the AAAA Digital Conference for Agencies this Thursday in New York City if anyone happens to be going. I’m hoping to meet up with superman Paull Young and one of my PR heroes and maniacal genius Constantin for lunch as they work just a few blocks away from the conference.

My agency is developing my digital skills so I’m joining the CEO and a couple of the principals as we head to NYC for the day. It’s a one day conference, we fly in and out the same day – so there won’t be a lot of room for chit-chat or dilly-dallying (is that really a word?). Since we’re leaving that day, I’m hoping to stay to the end of the conference for “How a PR Agency Does Digital” from an ad perspective, but I’m not in charge of our schedules.

I really looking forward to going, but it is an Ad conference and in my experience, those people tend to lump PR into one giant publicity/event/stunt-management blob. Yes, I’m aware of the irony that I’m lumping ad agency folk into one giant doesn’t-understand-pr blob.

I’ll let you know how it goes, drop me a line if you’ll be there or live in New York City – how big can it be?

Let’s Bum Rush the Charts

The Bum Rush The Charts blog says it all. Not only is it a good idea, but Penn makes it a good cause for a different reason. Here’s a snippet from the BRTC blog:

On March 22nd, we are going to take an indie podsafe music artist to number one on the iTunes singles charts as a demonstration of our reach to Main Street and our purchasing power to Wall Street. The track we’ve chosen is “Mine Again” by the band Black Lab. A band that was dropped from not just one, but two major record labels (Geffen and Sony/Epic) and in the process forced them to fight to get their own music back. We picked them because making them number one, even for just one day, will remind the RIAA record labels of what they turned their backs on – and who they ignore at their peril.

I’m a fan of Black Lab, I fell for them back when they released Your Body Above Me in 1997. I’ve listened to a few newer tunes, but I still love that old record. I’m looking forward to getting back in touch with Black Lab. I’ve also found out they re-released Your Body Above Me with some original pre-label-touch-ups and tracks cut from the first release.

You can read more on numerous other blogs by visiting Technorati here. Again, I’ll finish up with a very succinct message from the Bum Rush The Charts blog:

If you believe in the power of new media, on March 22nd, 2007, take 99 cents and 2 minutes of your time to join the revolution and make iTunes “Mine Again”. . . Nothing would prove the power of new media more than showing corporate media that not only can we exceed their reach and match their purchasing power, but that we can also do it AND make a positive difference in the world. If we can succeed with this small example, then there’s no telling what can do next.

The Value of my BA just plummeted

My hometown paper printed what I find to be a rather depressing article this week. Not only is it depressing, but in my eyes it devalues my college education worse than a college president caught doing blow and hookers on his lunch break.

Sharon Stone was just awarded an honorary degree from Edinboro University of Pennsylvania. A second article notes:

Sharon Stone — the flamboyant Hollywood actress, globally-recognized humanitarian, Crawford County native and former Edinboro University of Pennsylvania student — received an honorary EUP doctor of philosophy in public service degree Wednesday at the university’s eighth annual Frank G. Pogue Honors Scholarship Luncheon.

Ms. Stone grew up in a town not far from Meadville (my hometown) and some of the stories I’ve heard about her as a child and teenager make me cringe. I’m sure they’re blown out of proportion and sensationalized, but there are guaranteed to be a few that are true, especially the stupid ones. I’m certain that Ms. Stone has done great good for causes around the world and donated more money than I’ll ever even make. Still doesn’t counter the irrational judgments I have bouncing about in my head.

But that’s my opinion and I’m entitled to it. Good thing I’ve got an MA or my self-esteem would be decreasing at a 1:1 ratio with the value of my undergraduate degree.

A PR blog-year in review…

calendarWow. I totally missed my anniversary of blogging. I posted my first PR blog post on December 9th, 2005. So much has happened since then. The PR blogosphere has been very kind to me, educating, engaging, conversing. It’s been a great ride. I look forward to continuing the discussion for as long as I’ve got something to say, share, and report. The online community has been a great place to meet people and share ideas. I’ve yet to meet anyone from my PR blogosphere life face-to-face, but I’m hoping to meet a few soon.

I’m not sure where to start my year-in-review, so I think I skip that part and go right to the closing. I’m looking forward to seeing how the social aspect of the web shrinks our world even more. I’m looking to see how technology takes the social aspects of our human nature and evolves it. I’m really looking toward the future to see how networks via the Internet become even more real as we jump geography to find people with similar interests and thoughts. And what I’m really looking forward to is seeing how this affects the public relations field and communicators around the globe.

It’s a great time to be in the communication space if you’ve got the right temperment. I do, but I’d be really interested in helping others find it as well.

Blog on.

Progging was easier when I was a student

preach.jpgWhen I was a student I found it easy to preach blog prog. So, maybe progging won’t be a new word in 2006. But, not only did I have a little more flexibility in my schedule, but I was full of grounded theory, hypothetical situations, and self-righteous indignency. However, 5.5 months into my professional agency career and I’m a little more hesitant to jump up on my soapbox.

Maybe it has something to do with fewer minutes in the day to write about what’s on my mind. Maybe it has something to do with fewer minutes in the day to read up on the blogosphere that used to get me all charged up. Maybe it has something to do with fewer things to say without giving too much away. For instance, I’m super keen on transparency, but I also don’t need to be dragging my clients or co-workers into the blogofray. Maybe it has something to do with the fact that I’m not as pompous about public relations as I used to be. It’s that ivory tower syndrome, where it’s easy to sit and pass judgements on the folks out in the trenches doing the work. Not that I think I was ever that harsh about the flacks in the field, it was just easier to see black and white from my academic point of view.

And as much as I don’t want to quote CC, he’s got a very good point about “managing the gray,” because there are no black-and-white lines in this business and you do have to learn to manage the subtleties therein.

So blogging is harder. I’m not angry about anything, so that eliminates that.

I guess the wind has been taken out of my sails. So just give me time to get all riled up again about something.

Besides, it won’t be long before Youngie is in the neighborhood and all hell breaks loose.

BizWire Breakfast

Headed to Cleveland tomorrow for an early breakfast sponsored by BusinessWire entitled 100 years in the making: Public Relations Past, Present and Future —The Changing Face of Journalism and PR

Should be fun, one of the speakers is blogger Chris Thompson (Vice President, Edward Howard) from the Transparency Works blog. I’ll be reporting on that sometime later this week.