Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

It’s a little twist on the ever-popular Friday Frivolity we’ve all come to know and love. Well, know, anyway. I’d like to take this time to plug my Forward family and some of the excellent work that they do.

Forward is an online springboard for young and up and coming PR pros. Although, I think it’s great for pros of all ages. Humbly, I admit that I am a contributor, but my thoughts pale in comparison to some of the excellent seasoned pros and educators who donate time and energy to the site. I do what I do amongst them, as a jester to a court, as Laverne to Shirley, as “that oddly hairy 40-something former-frat boy who never grew up” at his annual company party.

A few things happened recently that I want to drive attention to. First of all the Forward Podcast is really growing into its own. With Master Paull Young in control, the podcast has really gotten interesting and matured. Something young Paull has altogether failed to do (even though he’ll be the ripe old age of 23 this Monday – a pup, I tell you).

I thoroughly enjoyed the last podcast, Forward Podcast #9 with Matthew Stibb from the Bad Language Blog. A new favorite of mine, I’m subscribed. Matthew’s no-nonsense attitude and dry humor make the podcast worth a listen. His writing vocation and open frustration with PR people makes his blog worth the read. Good lessons for PR folk, there. Besides, in that podcast he used such great words that I think have really fallen by the wayside in the English language; words like “dismal,” “lexicon,” and “turgid.” Real ear candy.

I’m also excited about Forward Podcast #10 which should be out soon. The interviewee on that podcast will be Ohio’s own Kevin Dugan of Strategic Public Relations and the Bad Pitch Blog. Both excellent reads. He was also recently featured in a suprisingly not-overly-sensationalistic article on blogs in PRSA’s The PR Strategist magazine. I’m looking forward to that immensely as well.

In other news, Aussie blogger Paull Young (didn’t I just mention him above?), after months of lonely blogging in Australia is headed on a World Blog Tour. To honor his courage and daring bravado, I have taken it upon myself to ridicule his dream in public on the Forward site. I think you should check it out, it could be some of my finest heckling. Hey, what are friends for?

So check out Forward, smarter people than I write some great stuff on it. But when you’re ready for some less mature reading, come back to me. I’ll be here, keeping the whoopie cushion warm.

Filed under: Admin Notes, Frivolity, podcasting, Public Relations | Tagged: Forward |