Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

A while back we posted that we'd be having a contest to change the name of our blog. We received a few comments and suggestions, but none so thoughtful and encouraging as those of Todd Defren who authors the PR Squared blog and The Good Pitch blog. Now, we didn't actually use any of Todd Defren's suggestions, but we liked his style, his creativity, and his willingness to give it a shot. We did like nearly all of Todd Defren's suggestions, but googling some of them showed us the competition.

Not wanting to water down our strong, fierce brand, we've decided to go with something very similar to our original name. We spent hours pouring through academic PR books and combining the suggestions with obscure literary references. We finally decided that we really liked our original name, but just felt the one word was no longer relevant. So we dropped it. I tried to change "Graduate" to something like "Super Awesome" or "Two-Way Symmetrical and Excellent," but Beth thought it was a little wordy. So there we have it. We observe and report. That's what we do, that's who we are.

Thanks to all those who contributed and tracked back to us. It was fun getting comments, silly or serious. Congratulations, Todd Defren, for sort-of winning our contest. Now if only we'd posted some sort of prize…I guess having "Todd Defren" splashed about on our blog will just have to be reward enough. Right, Todd Defren?