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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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The Rundown with Erin Caldwell

This week I welcome my good friend Erin Caldwell, account executive with Edelman Public Relations’ Online Advocacy group in the Washington, DC office and the founder and managing editor of Forward, an online learning community for students and young professionals in public relations (of which I am contributor and podcast co-producer). So, fire up your favorite southern drawl and join us for this live internet broadcast.

As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me.

During her time at Edelman, Erin has worked on a variety of accounts. Erin worked with New Communications, LLC, and the Society of New Communications Research, both based in Palo Alto, CA, and helped produce the New Communications Forum in March of 2006. Through this, she acquired experience in dealing with new media, specifically tracking and analyzing online conversations. We’re going to talk about those very online conversations, blogger relations and, of course, Forward.

The Rundown airs on Tuesdays at 1:30pm Eastern. Because it’s live, your calls are welcome. Whenever I have I guest you’d like to talk to, question or heckle, just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll fit them in. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed. You can also subscribe to the show on iTunes.

Listen to the archive from BlogTalkRadio:

Good Story, Bad "Invisible PR,"

There’s nothing like getting a story in a big paper about a client or your business. As the press grows more and more hyper-local with each passing day, PR people always need to be thinking of great local angles to make the story work for both the reporter and the client.

Another great thing about PR is to make sure the client or business is the story, not the pitch or the PR person. The Bad Pitch Blog detailed a great example of a pitch so good, it became part of the story. But it worked all the same.

armour-btr.jpgSo, yes, there are times when you have to break those rules to help get the story told. And that’s why my goofy face is plastered on the Your Business Solutions section of today’s Akron Beacon Journal.

Caller, You’re on the Air“, by Beacon Journal business writer, Paula Schleis, sums BlogTalkRadio up with this subhead: ALL YOU NEED IS A PHONE, COMPUTER.

Since becoming the public relations coordinator for BlogTalkRadio in August, Luke Armour said the Web site — which allows people to host their own free, live call-in talk shows — has surprised him in two ways: What it’s used for. What it’s not used for…

[and my all time favorite quote] ”You can host a show talking about your cat if you want,” he said.

Read the rest of the article > >

Hey, if it works, it works. I was pleased I had something to offer. I was pleased I could help craft this story with a local journalist. And I was really pleased that there was coverage of BTR and it was good.

Not so pleased about me becoming the “basement blogger” stereotype, but, hey, at least I’m wearing pants.

Or am I?

The sidebar of the article details some of the fun content on the network.

Photo by Mike Cardew/Akron Beacon Journal

The Rundown with Media Relations and The Bad Pitch Bloggers

Kevin “The Doog” Dugan and Richard Laermer hop on to give me down low of media relations and the Bad Pitch Blog on The Rundown. As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me – hosted on BlogTalkRadio.

We’ll be discussing media relations in both tradition and new mediums, the bad pitches that arise, the breaking point for journalists and the good PR pros left holding the broken pieces of our industry.

And we’ll be doing it without so much hyperbole, I hope. I’ve painstakingly researched my guests by clipping bios from other sites. They are:

Kevin Dugan, director of marketing communications for FRCH Design Worldwide. Prior to this, he spent eight years with HSR Business to Business—a full-service marketing communications agency. The last 15 years have found Kevin Dugan managing public relations efforts everywhere from the factory floor to the boardroom for some of the biggest business to business brands. Hooked on the internet since 1995 (wth?), Dugan created Strategic Public Relations in July of 2002 and Fast Company magazine selected him to post at their blog, FC Now in 2004 and 2005. An accredited professional through PRSA, Kevin’s work helped earn Silver and Bronze Anvil awards from PRSA and an award from PR Week.

therundown.jpg

Richard Laermer, an expert in marketing and media – so he says – and a former magazine and newspaper journalist. Author of Full Frontal PR, trendSpotting, and four other nonfiction collectibles. He’s CEO, RLM pr, an agency that practices gospel of Punk, has consulted for Fujifilm, Barnes & Noble, Consumer Reports, Time Inc., Discovery Health Channel, plus lots of grateful people, co-hosted critically-acclaimed, ratings-challenged TLC program Taking Care of Business. Hobbies include: rewriting his bio and judging a book by its covers.

The Rundown airs on Tuesdays at 1:30pm Eastern. Because it’s live, your calls are welcome. Call in live at (646) 716-8329 or send me your text or audio comments before the show and I’ll play them. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed or at iTunes.

Listen to the Archive from BlogTalkRadio:

The Rundown with Politics on the Web with Katie Paine

This week Katie Paine will join me on The Rundown for a special Election Day episode over at BlogTalkRadio. As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me.

Katie and I will be discussing PR’s role in a world where politics meets web. Katie has been working on an analysis of the YouTube debates and will share her thoughts, insights and analysis.

About KD Paine:

She’s a serial entrepreneur specializing in measuring the effectiveness of marketing programs. People in the PR blogosphere know her as the Measurement Guru where she blogs at KDPaine’s PR Measurement Blog and The Measurement Standard Blog, a blog for comments and questions about articles in The Measurement Standard, the international newsletter of public relations measurement and research published by KDPaine & Partners. A former journalist, Katie entered Silicon Valley when it was just know as “a valley.” After 7 years on the corporate side, she launched The Delahaye Group.

Katie is working on an analysis of politics on the web, specifically how the YouTube debates are effecting the election.

therundown.jpgWe’ll be chatting about communication on the web and how’s it’s affecting politics. We will NOT be talking about politics, so leave your crazy opinions and political leanings at home. If I ask you howz it hangin’ you say “straight down the middle.” Got it?

The Rundown airs on Tuesdays at 1:30pm Eastern. Because it’s live, your calls are welcome. Whenever I have I guest you’d like to talk to or question, just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll play them. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed or at iTunes.

See the Updated Data on Katie’s YouTube analysis as predictor of election results:

  • www.diydashboard.com
    user name: guest
    password: kdpaine
    In the Dashboard area, select YouTube, then click on any of the charts listed, and you can click on any of the bars to get the data behind them
  • Katie’s Blog
  • Katie’s Book BlogMeasuring Public Relationships FREE download

Disclosure: I am employed at BlogTalkRadio

The Rundown with Todd Defren

This week I welcome Todd Defren, principal at SHIFT Communications, prolific blogger at PR Squared and tweeter on Twitter to a special Halloween episode of The Rundown. Mwa ha ha ha ha! Dress in your favorite costume and join us for this live internet broadcast.

As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me.

As principal, Defren leads client services and business development efforts for SHIFT. More importantly he and his team have been instrumental in bringing the Social Media Release to life. I have some questions of my own about that, about what prompted him to get involved in the whole movement and what it means to public relations and journalism. I also plan on asking him what it’s like to bop from Boston to San Fransisco like a tennis ball. Don’t miss this exciting Halloween edition.

The Rundown airs on Tuesdays at 1:30pm Eastern. Because it’s live, your calls are welcome. Whenever I have I guest you’d like to talk to, question or heckle, just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll fit them in. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed. You can also subscribe to the show on iTunes.

Links from The Rundown with Todd Defren

As Halloween Nears, Enjoy This Virtual PR Murder Mystery

virtualprmurdermystery

Those of you tired of hearing about this may groan at this point. But it seems only fitting to revisit the Virtual PR Murder Mystery since Halloween is next week. I may never get another chance to plug this thing again. Oh, hold up, there’s a Halloween next year, too?! Awesome. Well, you get a year off from hearing about it again.

But since I’ve met so many new people since I rolled this out in April, I thought I’d give it another try. It was a labor of love, as planet Sab points out and truly created from the heart (and taking full advantage of Creative Commons, I might add)

Download this 30 minutes of PR Podosphere parody for a Halloween laugh (right click to “save link as”) or play it in this handy player.

Locals Take Advantage of Their Cities’ Television Fame

PRWeek reports on the outstanding PR initiative by the city of Scranton, Pennsylvania to host an Office party. No, I mean The Office. NBC’s show. A party for the show. The Office Convention runs this weekend, October 26-28. Headline:

“Fans of NBC’s The Office will descend upon Scranton, PA, for a weekend of activities, thanks to a grassroots effort by the citizens of the former coal-mining town-turned Dunderhead hot spot.”

office

This is a great coup for the small city of Scranton. A native Pennsylvanian myself, I have a soft spot for the PA lifestyle – as well as the Wilkes-Barre Scranton baby Penguins, of course. Sidenote: I just saw on the WBS Penguins website that Brian Baumgartner (Kevin) and Angela Kinsey (Angela) are attending Friday’s game. That rocks.

The PRWeek story has a minimal coverage on how the city of Scranton pulled this off, although they cover many of the details of what was done. It’s an outstanding idea, pulling together so many organizations from the tourism board to the NBC network. I’d love more information on this. Maybe I’ll get someone to give me The Rundown after the event.

Other towns have done the same thing. Oakley, Kansas hosted Jerichon, during which they renamed their town Jericho for a weekend in honor of the fictional town Jericho (for which the CBS show ‘Jericho’ is named). Oakley rests at the intersections of I-70, Hwy 40 and Hwy 83 – almost exactly where Jericho is said to lie. [disclosure: BTR takes credit for pushing that movement to keep Jericho on the air, case study here. Jerichon had a BlogTalkRadio day in our honor that opening day.]

Wikipedia even mentions that Northern Exposure fans descended upon Roslyn, WA, the filming grounds of fictional Cicely, Alaska, for Moosefest.

So my point is that with a great idea, cities and towns featured prominently in television shows can really take advantage of that notoriety and generate some tourism revenue. A good campaign, some good communication and some vibrant outreach to rabid fans could be key. Anyone else have any examples of these events? Event management is a unique beast, would love to hear some stories.

Dilbert Lives in Ohio, too?

The Rundown with Nettie Hartsock

This week I welcome Nettie Hartsock, blogger, book publicist, freelance writer and entrepreneur to The Rundown. As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me. Nettie’s site reads:

Nettie Hartsock helps individuals, authors, and companies focus on creating, conveying and connecting their message to the world and creates actionable how-to-programs which establish a powerful base for attracting both blogger and journalists attention.

therundown.jpgWe’ll be discussing business and what it’s like to be an online book publicist including what that has to do with podcasting. Or does it at all? Call in, we’ll discuss whatever YOU want to talk about. Plus Nettie has this darling southern drawl that you won’t want to miss. Join me to get the rundown on Nettie Hartsock.

The Rundown airs on Tuesdays at 1:30pm Eastern. Because it’s live, your calls are welcome. Whenever I have I guest you’d like to talk to or question, just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll play them. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed.

Disclosure: I am employed at BlogTalkRadio

Stay on top of UGA Connect

UGA’s Grady College “CONNECT” PR and social media conference is this weekend. I would love to have been there, but just couldn’t make it.

UGAConnect “CONNECT” PR and social media conference

When: 19-20 October

Where: Grady College of Journalism & Mass Communication –
University of Georgia

This conference is intended to educate public relations professionals and educators on social media and is organized by the great Karen Russell.

Just a few of the luminaries at this event are Kevin Dugan, of Strategic PR and the Bad Pitch Blog, the keynote speaker, Josh Hallet, Katie Paine, Josh Bernhardt and master of the PR blogosphere Constantin Basturea.

Good pal and Yin to my podcasting Yang, Paull Young will be presenting a case study on the Forward Blog as a demonstration of social media helping steer PR into social media. He’ll also be yapping about Second Life and podcasting. Please view the agenda.

Like me and can’t make it? Stay on top of it with these helpful links:

UGA Blog

UGA Connect Twitter feed

UGA Flickr stream