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Good Story, Bad "Invisible PR,"

There’s nothing like getting a story in a big paper about a client or your business. As the press grows more and more hyper-local with each passing day, PR people always need to be thinking of great local angles to make the story work for both the reporter and the client.

Another great thing about PR is to make sure the client or business is the story, not the pitch or the PR person. The Bad Pitch Blog detailed a great example of a pitch so good, it became part of the story. But it worked all the same.

armour-btr.jpgSo, yes, there are times when you have to break those rules to help get the story told. And that’s why my goofy face is plastered on the Your Business Solutions section of today’s Akron Beacon Journal.

Caller, You’re on the Air“, by Beacon Journal business writer, Paula Schleis, sums BlogTalkRadio up with this subhead: ALL YOU NEED IS A PHONE, COMPUTER.

Since becoming the public relations coordinator for BlogTalkRadio in August, Luke Armour said the Web site — which allows people to host their own free, live call-in talk shows — has surprised him in two ways: What it’s used for. What it’s not used for…

[and my all time favorite quote] ”You can host a show talking about your cat if you want,” he said.

Read the rest of the article > >

Hey, if it works, it works. I was pleased I had something to offer. I was pleased I could help craft this story with a local journalist. And I was really pleased that there was coverage of BTR and it was good.

Not so pleased about me becoming the “basement blogger” stereotype, but, hey, at least I’m wearing pants.

Or am I?

The sidebar of the article details some of the fun content on the network.

Photo by Mike Cardew/Akron Beacon Journal

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5 Responses

  1. This absolutely rocks, Luke. Well done!

  2. Thanks, Chris!
    Btw, Congrats on your new gig. I hope by now you’ve settled in. Looking forward to catching up sometime.

  3. Well done!
    Creativity, insight, and authenticity are at the heart of any good PR campaign.
    I see that you, too, are in LinkedIn. com. Perhaps we’ll have a chance to work together at some time.

    Best, Karen

  4. Karen,
    Looking forward to it. Thanks for stopping by. I checked out your offerings, too bad your in CA. We’ll have to meet up online and share some stories.

  5. […] |   While browsing my blogroll this afternoon, I discovered Luke Armour posted a new entry: Good Story, Bad “Invisible PR.” His post discusses how a pitch for his website BlogTalkRadio resulted in a feature article with his […]

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