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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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The Rundown with Twitter Caution and Transparency

TheRundown Welcome to the Rundown Podcast. Here I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web.

Episode 2 of The Rundown Podcast introduces co-conspirator and co-host Ashley Mead. We discuss some recent Twitter-related events and at least one cautionary tale regarding the always-on, always-linked web.

We also welcome back Matt Dickman, the Techno//Marketer and get his thoughts on twitter transparency.

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Join the show and send audio or text comments, suggestions and complaints to:

Show Notes

  • 00:41 Welcome
  • 01:09 Comments? Suggestions?
  • 01:24 Introducing Ashley Mead 
  • 03:43 Welcome, again
  • 04:09 Twitter: A Cautionary Tale
  • 09:12 Transparency in Twitter
  • 12:12 Two Seconds of Silence
  • 12:16 What is Being Posted About You, by you, that you don’t even know?
  • 15:35 Wrap Up
  • 16:09 Luke pimps FIR’s outstanding recent series of live panel discussions, including:

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Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.

The Rundown with Matt Dickman and the Face of Facebook

TheRundown The Rundown is back! Welcome to the newly revamped Rundown Podcast. Once again I’ll be giving and getting The Rundown on social media and all things Public Relations and Digital marketing on the web with a knowledgeable person.

Episode 1 (Run time: 31:40) of The Rundown Podcast welcomes Matt Dickman, the Techno//Marketer and his new eBook series “The Face of Facebook: A marketer’s guide to understanding the population of Facebook” Which is a comprehensive guide for marketers to understand what the population of Facebook really looks like and how to market within the community.

Subscribe using iTunes

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Join the show and send audio or text comments, suggestions and complaints to:

Show Notes

  • 00:41 Welcome
  • 02:24 Comment from Paull Young (twitter)
  • 04:25 Comments? Suggestions?
  • 05:11 FIR’s upcoming roundtable on Start up PR (starter posts: Calacanis’ Fire Your PR Company, Godin’s The Myth of Launch PR)
  • The Rundown with Matt Dickman
  • 06:42 Intro
  • 07:14 Matt Dickman’s elevator pitch
  • 08:01 Why the Face of Facebook?
  • 09:17 Marketing in a web 2.0 world
  • 10:18 State of FB marketing
  • 11:42 Adding Value: more than a notion
  • 13:30 Numbers – Pages and total population
  • 14:35 Global Takeaway
  • 15:46 Accuracy of stats?
  • 16:49 Male, female or other?
  • 17:46 Ethnicity
  • 20:00 Creating an ad
    • Social action
    • Pricing
  • 23:43 Applications
  • 25:34 Beacon
  • 27:26 Poll
  • 28:44 The Rundown

Visit LukeArmour.libsyn.com to:

  • Listen on your computer
  • Download mp3s
  • Subscribe to RSS
  • Subscribe in iTunes (or just search Luke Armour in the iTunes store!)

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.

Friday Frivolity – Facebook in Real Life

Facebook in real life. This is a good laugh for you Facebook fans/haters.

On the more serious side, be sure to check out [disclosure: my supervisor] Matt Dickman’s The Face of Facebook; free eBook, the first in a series. Get the inside scoop on the real Face of Facebook. Stay tuned here for more information on this series as I’m working to relaunch the newly not-live Rundown podcast. Oooo.

Inside Pandora’s Box: A Twitter Story

Sure, I twitter. I am also a huge fan of Pandora.

If you don’t know what Twitter is, it’s a service people use to constantly complain about Twitter. It’s also this. Pandora is an online music site that helps you fine other music you’ll love:

With Pandora you can explore this vast trove of music to your heart’s content. Just drop the name of one of your favorite songs or artists into Pandora and let the Genome Project go. It will quickly scan its entire world of analyzed music, almost a century of popular recordings – new and old, well known and completely obscure – to find songs with interesting musical similarities to your choice. Then sit back and enjoy as it creates a listening experience full of current and soon-to-be favorite songs for you.

I’ve found – and purchased – a lot of new music because of Pandora. I’m a fan.

And I’m happy to report that some businesses have also figured out that with so many people on Twitter, they (the businesses) might as well see if they (the people) need anything else.

Enter customer service at the place where the customers are already talking about the brand. Some outstanding examples of excellent Twitter engagement have been detailed on many other outstanding blogs. It works.

Here’s my story. I follow the Pandora_Radio twitter feed ’cause they engage and occasionally provide interesting tidbits about what’s going on at Pandora HQ. It’s voiced by Lucia, Pandora’s Community Manager. Some select examples:

I saw a tweet go by my stream the other day and I responded with an unsolicited suggestion that Pandora not automatically play the last station you were listening to when you visit the site. I merely suggested a “which station would you like to play?” query during the load. Minutes later I got a direct message from Lucia saying she would present that suggestion to the team.

Now whether they do or not is only half the issue (well, maybe 65%). The main point is that they heard me and took the time to respond and acknowledge my suggestion. That makes a big impact on a user who – without question – has a lot of on and offline music options. Pandora’s advertisers should be pleased. And you should be looking into ways to engage with your customers. What ways are you providing for them to touch base with you?

Also, they should totally implement my suggestion.

(post updated to remove some annoying spelling errors)

I’m Going to Podcamp Ohio

Are you?

Podcamp Ohio goes live this weekend in wonderful, wacky Columbus Ohio. In the spirit of unconferences everywhere, it’s FREE, fun and guaranteed to be educational. The 2008 version is the first and I have to applaud the organizers of this event led by Angelo Mandato. I’ve been on the email list for the planning committee and the work they’ve put into this is incredible. I did my share by complaining and offering unsolicited advice. They’re probably all like, who IS this Armour fellow anyway? I’ll be sure to provide more Kudos, I’m sure, after the event, but I wanted to get that out here.

So, Podcamp Ohio, the details as Miss Abby Laner so excellently details them, uh, in detail:

WHAT: A conference that helps connect people interested in blogging, social networks, podcasting and new media. Attendees can learn, share, and grow their new media skills with others.

WHEN: June 28, 2008 from 9 a.m. to 5:30 p.m.

WHY: You will learn all sorts of really cool things about the various aspects of social media. It’s also a great way to meet new folks who love to do the same things as you! (translation: NETWORK, NETWORK, NETWORK)

Your favorite Ausssie (I have no way of knowing if that’s true) Paull Young and I will be presenting an interesting look at the world of social media with our “What NOT To Do: Podcasting and other Social Media Anti-Tips” session. Due to the Law of Two Feet, there’s sure not to be a full chair in the room when we’re done.

To see the full list of sessions, please click here.

I’m looking forward to meeting Abby (I’m assuming that’s her on the left, I stole the photo from her post) in person as well as the infamous Constantin Basturea (whose name you may recall from my Murder Mystery virtual geek dinner, yes I’m still plugging that thing), the Ohio-native-turned-New Yorker Michael Denton of whom I’ve heard so many disturbing things, and Todd Cochrane, who I’ve actually talked to on the phone before and whose podcast I sometimes listen. Also, of course, fun to see Kait Swanson and Mr. Young again.

As soon as I get some twitter and blog tags, I’ll be sure to post them here so you can keep up with our weekend exploits. Follow me!

The Rundown – Live from Kent State Today

imageThe Rundown is going on the road today as I head to Kent State for the hands-on PRSA Akron event “You, Too, Social Media Boot Camp and Leadership Summit” where I’ll be teaching a session on podcasting and, of course, BlogTalkRadio.

Should be a great event, the leadership summit includes former U.S. Congressman Dennis Eckart and NEOhio PR legend David Meeker. Others include Mike Connell, CEO of New Media Communications, whose company provided the Internet strategy to the Bush-Cheney campaigns in 2000 and 2004, and Jenny Camper, president of the public affairs firm Lesic & Camper.

Other highlights include PRSA’s John Elsasser, editor in chief of PR Strategist, who will moderate the panel. Steve Shannon of BurrelleLuce will present on “Copyright Compliance in the Digital Age.”

Good boy Bill Sledzik at ToughSledding referred to me and some other locals as “big names in social-media,” which is kind. I’m looking forward to meeting Matt Dickman, director of digital marketing, Fleishman-Hillard Cleveland, who’s blog I read, Dino Baskovic, principal with Vincena, an Internet and social-media consulting firm based in Detroit and my little Twitter pal Kait Swanson. I’m also pleased to be meeting up with Sage Lewis, founder of SageRock.com for our annual run-into-each-other-at-some-event meet up.

Listen to The Rundown on internet talk radio

I’m going to be broadcasting live whenever I can today during the event, so check out The Rundown Live at Kent State to listen in or catch the archives, I won’t be taking calls today, but I’m hoping to get some great interviews.

Social Media is NOT a Free for All

For too long I feel we’ve had folks on both sides of the issue of social media. One side blindly pushing for the adoption of new media tools as tactics and even as the new order. On the other side – and it’s interesting since we don’t see them much out here – are those who flat our refuse to accept that social media and all it apparently represents has no business in, well, business.

I am oversimplifying the issue quite a bit, but you can draw a line in the sand and form sides around much of the blogosphere and certainly around business lunches, professional groups and in the C-Suites. The divide gets worse when you move geographically around our country and into certain industries.

The truth is, social media is not a free for all. Business is business. And you can’t join the two all willy nilly. So it’s nice when you see a strong advocate of social media who puts on his business hat and reframes the picture for you.

Shel Holtz wrote a strong post called Business adoption of social media: It’s not about employee rights that I will share with any communicator who will listen, social media fan or not. Business is not a democracy and organizational leaders do what is best for the company. As communicators, our jobs are to provide counsel that allows them to do that. Sometimes that advice employs tactics like social media, sometimes it doesn’t. One thing I have learned about Public Relations is that there are more publics out there than most people realize – and you have to relate to them all. What are you saying to all of your publics? Even if it’s nothing?

Shel writes:

My position on employee engagement in social media is based on my belief that doing so will produce far greater benefit—in the form of enhanced constituent relations—than risk, particularly when it is managed strategically. There are many dimensions to these benefits, some of the most important of which include the following:

  • Recruiting and retention
    • Employee engagement
    • Increased customer satisfaction
    • Improved brand experiences

      And he goes into great detail. Shel also writes “There’s probably a whole book in this topic…” and he’s right. And I hope he writes it, cause I’ll buy it. I come from the academic side of Public Relations and this is not the first time Shel has echoed my thoughts and put them into words in a way that I wish I could. But I can’t, or at least didn’t, so read the post.

      The Rundown with Peter Himler

      This week I have Peter “The Flack” Himler on The Rundown. Peter’s an well rounded and extremely experience PR professional and one of the most interesting and knowledgeable bloggers out there. As always, The Rundown is my LIVE Tuesday BlogTalkRadio show featuring an analysis or summary of something by a knowledgeable person – and me. Peter and I will take a look at the broader picture of where traditional and PR 2.0 meet, including what competencies survive, and what new competencies are needed for success.  We’ll try to tackle such topics as how stories grow in a fragmenteed media world, and how to thwart a crisis in that fragmented media world.  We may also touch on the interesting divide between Silicon Valley and middle America – since I live in there.

      Peter is founder and principal of Flatiron Communications LLC, a PR/media consulting firm in New York. He most recently served as Chief Media Officer for Edelman Worldwide, following 11 years with Burson-Marsteller as head of the agency’s U.S. corporate and strategic media team and its worldwide spokesperson.

      Listen to The Rundown on internet talk radio

      Join us live this Tuesday, February 12, 2008 at 1:30pm Eastern on BlogTalkRadio to listen, to text chat or to call in at (646) 716-8329. Hope to see/hear you there.

      Podcamp Ohio – Just What the Doctor Ordered

      Podcamp OhioI recently got word – first from Kevin Dugan and then from Angelo Mandato, one of the spearheaders – that there will finally be a Podcamp Ohio. I’m stoked. Rest assured I’ll be there, maybe speaking, but there for sure. Will you?

      I’ve yet to get involved in the planning (bad, Luke, bad!), but Angelo has been heading up the charge to organize PodCamp Ohio and doing a fine job. Over the past month or so, they’ve got a location and launched a Podcamp Ohio web site.

      PodCamp Ohio will be on Saturday, June 28, 2008 from 9am to 5pm at the ITT Technical Institute in Hilliard (just west of Columbus), Ohio. The organizing committee is using all the available tools, except one, I don’t see BlogTalkRadio on the list…hmm. If you’re interested, you can stay up to date with Podcamp Ohio with:

      Don’t forget to pick up your logos for your own site!

      If you think you might be there, drop me an email or leave me a comment. Could this be the end of my Meet Up Envy?

      Stay on top of UGA Connect

      UGA’s Grady College “CONNECT” PR and social media conference is this weekend. I would love to have been there, but just couldn’t make it.

      UGAConnect “CONNECT” PR and social media conference

      When: 19-20 October

      Where: Grady College of Journalism & Mass Communication –
      University of Georgia

      This conference is intended to educate public relations professionals and educators on social media and is organized by the great Karen Russell.

      Just a few of the luminaries at this event are Kevin Dugan, of Strategic PR and the Bad Pitch Blog, the keynote speaker, Josh Hallet, Katie Paine, Josh Bernhardt and master of the PR blogosphere Constantin Basturea.

      Good pal and Yin to my podcasting Yang, Paull Young will be presenting a case study on the Forward Blog as a demonstration of social media helping steer PR into social media. He’ll also be yapping about Second Life and podcasting. Please view the agenda.

      Like me and can’t make it? Stay on top of it with these helpful links:

      UGA Blog

      UGA Connect Twitter feed

      UGA Flickr stream