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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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Friday Frivolity – Twouble with Twitters

I, as a humble observer of the digital landscape, merely comment on the buzz therein. So, yes, I appear to be on a Twitter kick, but with good reason, it’s getting popular – and ultimately ridiculed because of it. People and businesses are using it, but still many people outside the fruit-drink chugging circle will look at you like an alien if you try to explain or show them Twitter out of context. As evidenced by the following hilarious video.

While they’re a any number of fantastic communication, entertainment and business reasons to use Twitter – please be very aware of the perception many will have of it. And while I hope the Fail Whale doesn’t try to eat you because of it, certainly your boss or client will if you aren’t prepared with a solid explanation of how this helps the driving goal of the organization.

I’ve been a fan of SuperNews since I posted about the Social Networking Wars some time ago. For more head to http://current.com/supernews or catch the Season Premiere, airing tonight, Friday March 20, 10 PM ET.

Friday Frivolity – Twitter Frenzy

I tweet. You tweet. Who doesn’t tweet?

Well, a lot of people, that’s who. While cool tools like Twitter are great instruments (hat tip, Shannon Paul) with a lot of fantastic uses, it’s good to remember that, despite the fact that your Tweetdeck is giving you a constant window into the Twitterverse – and all your friends are on it – and you can’t imagine knowing anyone worth knowing is not on Twitter – because Dave Matthews is on it and Starbucks is and Riann Wilson and The New York Times and The Home Depot and, well, guess what?

Still not everyone is using it. Case in point: One of the baddest, smartest comic news guys around, Jon Stewart, says: “I have no idea how it works or what it is.” Watch on. [feed readers click through]

Vodpod videos no longer available.

more about “The Daily Show – Twitter Frenzy “, posted with vodpod

Communicators need to know the latest flashy widgets as well as the old standbyes. Both are in constant change. So know your audience, know your channels of communicating and know your message. Sounds like old, familiar advice.

Update: I forgot to include this hilarious and thought-provoking post by fellow Ohioan Kevin Dugan related to this topic. From One Thing Syndrome to Everything Syndrome, he’s got your two syndromes covered. Check it out.

Hat tip to BL Ochman for reminding me what a great sharable video this is. Also, you should follow me on Twitter.

Friday Frivolity – Star Wars and the Curse of Knowledge

As communicators, we are sometimes so close to a story, product or social media tool that we have a hard time explaining it to someone “on the outside.” But we should always be keeping our target audience in mind as we write, present, and network. What do these people know right now? What am I hoping they’ll know when I’m done talking? How do I bridge the two?

In Made to Stick, the authors Dan and Chip Heath refer to the Curse of Knowledge in their story about Tappers and Learners (read exerpt). I think of this every time I explain or present anything anymore. Sometimes knowing too much becomes a hindrance – your job is to not get trapped by the Curse of Knowledge.

But sometimes it’s just funny, as seen in this hilarious video: 
Star Wars: Retold (by someone who hasn’t seen it) by Joe Nicolosi

My friend Amanda had never seen a whole Star Wars film. When I asked her if she wanted to watch the original trilogy she said that she would, but that she already knew what happens. So I took out my voice recorder and asked her to start from the top. I then created some very basic animation in Final Cut to go along with her narration.

Friday Frivolity – Social Networking Wars

I’m on a huge Social Network kick these days. So you reap the benefits of that.

On the business side, there are plenty of discussions going on about them. An interesting recent eMarketer study claims Social Networks Are Not Yet Universal, with the totally great subtitle “Not everyone is pokable.”

Remembering this is key for a marketer. Also, remembering which ones are suitable for which audiences is also key. Here’s a no brainer from the PMA Summit: MySpace Is Out; Facebook Is In
by Karl Greenberg, which makes me wonder why we needed a summit to answer that one.

And now, on to the frivolity. Here’s an oldie but a goodie – the Social Network Wars. Hilarious.

Friday Frivolity – Facebook in Real Life

Facebook in real life. This is a good laugh for you Facebook fans/haters.

On the more serious side, be sure to check out [disclosure: my supervisor] Matt Dickman’s The Face of Facebook; free eBook, the first in a series. Get the inside scoop on the real Face of Facebook. Stay tuned here for more information on this series as I’m working to relaunch the newly not-live Rundown podcast. Oooo.

Friday FAIL – PR Fail and PR Win

To pay homage to the twisted twins PR Fail and PR Wins set up by Jonathan Hopkins and Brendan Cooper (a new overseas FH colleague) respectively, I’m turning this week’s Friday Frivolity into Friday FAIL. Actually, it’s also just an excuse to highlight some of the hysterical things that brighten my day from the Fail Blog (Pictures and Videos of Failed moments).

So in honor of PR Fail and PR Win…

fail owned pwned pictures
see more pwn and owned pictures

fail owned pwned pictures
see more pwn and owned pictures

fail owned pwned pictures
see more pwn and owned pictures

I actually have my own thoughts about PR Fail and PR Win and they boil down to:

  1. I’m tired of PR people getting bashed, but
  2. I understand why some of us deserve it

I know a lot of great PR people who are trying to turn that image around – and I hope I’m one of them – but it’s a big, dumb boat to turn.

Incidentally, here’s a REALLY provocative and interesting post from Sweeney, bashing Michael Arrington bashing PR folk – definitely worth a read. Also, for more information about PR Fail, visit Brendan’s PR Fail commentary and the subsequent conversation he had with Jonathan.

Friday Frivolity – Font Conference

I kept seeing this Font Conference reference pop up over the past two weeks, and when I finally clicked on it – it was all worth it.

I enjoy a good font as much as the next person – but these folks take it to the next level. They really Lucida Bright my Calisto MT, you know what I Franklin Gothic Heavy? Okay, so maybe I’m not good at it, but if you’ve ever purposefully chosen anything other than Times New Roman, you’ll love this video.

Favorite quote: “Get with the Times, New Roman”

Second favorite quote: “I hate you so much.”

You can watch the original here, with credits and the awesome tagline: “This video wasn’t long enough, so we made it double-spaced.”