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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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Friday Frivolity – Social Networking Wars

I’m on a huge Social Network kick these days. So you reap the benefits of that.

On the business side, there are plenty of discussions going on about them. An interesting recent eMarketer study claims Social Networks Are Not Yet Universal, with the totally great subtitle “Not everyone is pokable.”

Remembering this is key for a marketer. Also, remembering which ones are suitable for which audiences is also key. Here’s a no brainer from the PMA Summit: MySpace Is Out; Facebook Is In
by Karl Greenberg, which makes me wonder why we needed a summit to answer that one.

And now, on to the frivolity. Here’s an oldie but a goodie – the Social Network Wars. Hilarious.

Friday Frivolity – Facebook in Real Life

Facebook in real life. This is a good laugh for you Facebook fans/haters.

On the more serious side, be sure to check out [disclosure: my supervisor] Matt Dickman’s The Face of Facebook; free eBook, the first in a series. Get the inside scoop on the real Face of Facebook. Stay tuned here for more information on this series as I’m working to relaunch the newly not-live Rundown podcast. Oooo.

Friday FAIL – PR Fail and PR Win

To pay homage to the twisted twins PR Fail and PR Wins set up by Jonathan Hopkins and Brendan Cooper (a new overseas FH colleague) respectively, I’m turning this week’s Friday Frivolity into Friday FAIL. Actually, it’s also just an excuse to highlight some of the hysterical things that brighten my day from the Fail Blog (Pictures and Videos of Failed moments).

So in honor of PR Fail and PR Win…

fail owned pwned pictures
see more pwn and owned pictures

fail owned pwned pictures
see more pwn and owned pictures

fail owned pwned pictures
see more pwn and owned pictures

I actually have my own thoughts about PR Fail and PR Win and they boil down to:

  1. I’m tired of PR people getting bashed, but
  2. I understand why some of us deserve it

I know a lot of great PR people who are trying to turn that image around – and I hope I’m one of them – but it’s a big, dumb boat to turn.

Incidentally, here’s a REALLY provocative and interesting post from Sweeney, bashing Michael Arrington bashing PR folk – definitely worth a read. Also, for more information about PR Fail, visit Brendan’s PR Fail commentary and the subsequent conversation he had with Jonathan.

Friday Frivolity – Font Conference

I kept seeing this Font Conference reference pop up over the past two weeks, and when I finally clicked on it – it was all worth it.

I enjoy a good font as much as the next person – but these folks take it to the next level. They really Lucida Bright my Calisto MT, you know what I Franklin Gothic Heavy? Okay, so maybe I’m not good at it, but if you’ve ever purposefully chosen anything other than Times New Roman, you’ll love this video.

Favorite quote: “Get with the Times, New Roman”

Second favorite quote: “I hate you so much.”

You can watch the original here, with credits and the awesome tagline: “This video wasn’t long enough, so we made it double-spaced.”

8 Things You Didn’t Know About Me

It’s funny to me. I’ve seen a lot of these memes come and go and I’ve never bothered to participate before. I wonder if it’s because no one has ever tagged me. Huh. In any case, Donna Papacosta tagged me this time, so here goes.

armour-bass.jpg1. I’m a musician. I write, play and record my own music. I played in a rock band for over 6 years in the late 90s called Navin – after Steve Martin’s character in The Jerk. We cut two CDs. I mostly played bass for the band and I did some freelance bass work for numerous other bands at the time. I also play guitar, drums, mandolin and can plunk out some tunes on a piano and I have a violin I played on Navin’s second CD. Thankfully, I don’t play it often. Below are a few Navin tunes for you, one of which you may recognize as my intro and outro music for The Rundown.

“Jim” by Luke Armour

“Insignificant” by Luke Armour

“Wake Up Call” by Ron Arnold

“Saying Goodbye” by Brett Devore http://luke.armour.googlepages.com/14SayingGoodbye.mp3″

arctic-armour.jpg2. I lived in North Pole, Alaska for a year. It was totally awesome in every way and often I wished I still lived there. My dad says I’m the only person he knows who moved away from Pennsylvania because it was too hot. Well I’ll tell you, the year I was there it ranged from 100F to -57F. But it was a dry heat and cold, as if that matters. Great hockey up there, too.

3. Hockey is not only my sport of choice, it’s the only sport I pay the least bit of attention to. I started playing hockey when I was 8 because my older brother was the best wrestler, baseball and football player in town. I still play hockey once a week and am thrilled our local cable just picked up Versus.

4. I’ll do nearly anything for a laugh. If you’ve read this blog enough, you already know that. But what many of you don’t know is that once you meet me in person it gets even worse.

5. I’m a total geek. Sci-fi, fantasy, D&D, comics, gaming and mythology of any kind. Firefly is one of my favorite shows, even though FOX sabotaged it early on. I love Star Wars, comics-turned movies (with the exception of Elektra, wth was that all about?), Stargate, Smallville, Pratchett books, Tolkien, George R. R. Martin, Orson Scott Card and even Star Trek in a pinch.

6. I used to do a lot of theater. Acting, directing, light design, set construction – straight plays or musicals – I loved it all. I got bit by the bug in high school and – on certain crazy nights – thought about doing it full-time. The last few years I appeared on the stage were in a few two-man shows with my best friend; Greater Tuna and The Mystery of Irma Vep. Hilarious scripts.

7. I’m a fool for a good period-piece movie. Not sure why.

8. When I was 13, I broke my femur doing idiot teenage things like playing tag on a downhill ski slope. The femur is the largest bone in a person’s body and, as you can imagine, it hurts when it breaks. I was in traction for 3 months, which has its good points (no school) and bad points (bed pans). Yes, I managed to pass 7th grade and I still go skiing.

And there you have it. Since I’d like to know a little bit more about some of my online friends, I’m tagging Stephen Davies, Peter Himler, Katie Paine and Kevin “The Doog” Dugan.

Friday Frivolity – Meetup Envy

The Podcast Asylum has come up with a term for the condition that afflicts podcast listeners who hear about geek dinners and other social events for podcasters but are unable to attend them. It’s called Meetup Envy and I think it’s a very serious and unfortunate condition.

podcastasylum

Sadly, I’m very familiar with this syndrome and even more familiar with the subject of their analysis.

Hint: It’s me. But I’ll get them, I’ll make them ALL PAY! HAHAHAHHAHAHAA

Read up on Meetup Envy here.

Dilbert Lives in Ohio, too?

Friday Frivolity – The Devil Went Down to Georgia

devil.jpgHow did Johnny beat the Devil in that famous song “The Devil Went Down To Georgia”?

Or did he?

It’s out of order, but read We’re waiting on your answers, Mr. Daniels from Tomato Nation

Then read Thirty Nine Questions for Charlie Daniels by John Moe.

I laughed and laughed.

Hat tip to Sarah Wurrey for tweeting this gem.

photo by irum

Friday Frivolity – How to write good

How to write good. Yep, says it all. PR people, writers and English language snobs aficionados will enjoy this list of writing tips, tongue firmly planted in cheek. My favorites are:

10. Do not use a foreign word when there is an adequate English quid pro quo.

27. Never use a big word when a diminutive alternative would suffice.

32. Don’t repeat yourself, or say again what you have said before.

33. Don’t be redundant.

47. Everyone should be careful to use a singular pronoun with singular nouns in their writing.

PlainLanguage.gov provided this short, funny read that made me laugh. For professional communicators and writers, it provides a smart bit of humor. Check it out.

A Virtual PR Murder Mystery

Virtual PR Murder Mystery Logo

dagger_1.jpgA beloved PR blogger sends a cryptic warning through the blogosphere and disappears.

Upon his request, a handful of international communications professionals gather in a stereotypical, dank castle in eastern Europe to solve the mystery.

The only problem: one of them is guilty!

Who did it?

Why?

Is the beloved PR blogger still alive?

How will it all turn out?

What’s with all the lists?noose_1.jpg

Find out!

button_0.jpg

Starring Luke Armour with Unwitting Guests:

pc_1.jpgWell, I did it again. Last November I had this idea that wouldn’t leave me alone (here). After receiving positive feedback from the roasted, as well as numerous other people who a laugh or two, I decided to do another. In the works since January, this came about from some late night Skype and IM chats with Mr. Paull Young. Fleshed out over a historic visit with Youngie and Ms. Caldwell, it has evolved into this. It got a little out of control partway through, as happens when you try to add plot to a ridiculous idea, it runs exactly 30 minutes. Download, listen and enjoy. Or don’t, I don’t care. I didn’t make this for you anyway.

Special thanks to Christopher Penn of the Financial Aid Podcast, Constantin Basturea, Brian Bradway (for the awesome graphics), Paull Young, Erin Caldwell, my wife Emily, and all those who are directly or indirectly referenced in this parody for going with the flow.

Disclaimer: This was conceived some time ago. Rest assured, I’m certainly not making light of some of the serious, unfortunate events that have transpired in the blogosphere and off recently. I’ve been told that listening to the entire show will certainly make this clear. This is parody, pure and simple.

I also don’t feel the unwitting participants really believe or do any of the things said or done in the audio file. By downloading the file you agree that you have a sense of humor and will therefore take the whole thing for what it’s worth. Which isn’t much, but it will kill a good 30-minute commute or workout on the elliptical machine at the gym. If I’ve offended anyone, it certainly wasn’t my intention, I did it because I thought it was funny. Which is why I do most things. This show was brought to you, however inadvertently, by Creative Commons and the nitwits friends who laughed when I did this the first time. It’s the absurdity that makes life fun.

SPOILER WARNING: Reading the comments before you listen MAY spoil it for you, I’ve been told.