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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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Friday Frivolity – Facebook in Real Life

Facebook in real life. This is a good laugh for you Facebook fans/haters.

On the more serious side, be sure to check out [disclosure: my supervisor] Matt Dickman’s The Face of Facebook; free eBook, the first in a series. Get the inside scoop on the real Face of Facebook. Stay tuned here for more information on this series as I’m working to relaunch the newly not-live Rundown podcast. Oooo.

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Friday FAIL – PR Fail and PR Win

To pay homage to the twisted twins PR Fail and PR Wins set up by Jonathan Hopkins and Brendan Cooper (a new overseas FH colleague) respectively, I’m turning this week’s Friday Frivolity into Friday FAIL. Actually, it’s also just an excuse to highlight some of the hysterical things that brighten my day from the Fail Blog (Pictures and Videos of Failed moments).

So in honor of PR Fail and PR Win…

fail owned pwned pictures
see more pwn and owned pictures

fail owned pwned pictures
see more pwn and owned pictures

fail owned pwned pictures
see more pwn and owned pictures

I actually have my own thoughts about PR Fail and PR Win and they boil down to:

  1. I’m tired of PR people getting bashed, but
  2. I understand why some of us deserve it

I know a lot of great PR people who are trying to turn that image around – and I hope I’m one of them – but it’s a big, dumb boat to turn.

Incidentally, here’s a REALLY provocative and interesting post from Sweeney, bashing Michael Arrington bashing PR folk – definitely worth a read. Also, for more information about PR Fail, visit Brendan’s PR Fail commentary and the subsequent conversation he had with Jonathan.

Missing McDonald’s Mobile Mars Michigan Motorway

I recently took a vacation in western Michigan in what should have been a seven-hour drive away from my house. I made this trip with my family, which included a then 15-month old, so the trip seemed more like a 12-month trek across the arctic.

Photo by Thomas Hawk

Photo by Thomas Hawk

Since my colleague (and boss), Techno//Marketer Matt Dickman, recently posted his thoughts on the single most important element of the new 3G iPhone, I’ve been kicking mobile around in my head alot.

I only recently got into the mobile game. I don’t have an iPhone, but I did get a Blackberry several months ago and I love it. It comes in handy even though I live in an area where, when I click on “My Location,” it gives me a rough estimate of my location within 1700 meters. Handy.

But that’s not my central point. My point is that I, during my arduous drive back to NE Ohio,  was shocked to find that McDonald’s doesn’t have a mobile site. Sure, fine, that’s okay, all I was looking for was a list of McDonalds where I could find a Playplace so my daughter could run around. But – even with the incredibly mobile-unfriendly site – I thought for certain I could bash my way through the navigation to find what I was looking for. No dice.

Maybe it was me. Maybe it’s my phone. Maybe it was the frustrated toddler emphatically pulling on her carseat straps saying, “out. out. out. OUT. OUT. OUT. OUT.” But I couldn’t find any way of a) locating a store nearby or b) finding a list of restaurants with Playplaces.

On the real web, the MickeyD’s site does have a restaurant locator and – gasp – even a handy McDonald’s Trip Planner to help you plan your trip. Only I, like most parents, hadn’t thought of that while I was packing the car to go home – nor did I have a computer handy. Maybe McDonald’s will assume with the roughly 31,377 company-owned and franchised restaurants handy, I could have found one on my own. Which I did. A Wendy’s.

So even though people are reportedly still waiting for iPhones, remember there are a lot of phones out there that use a mobile web – and a lot of your target market out there who might need to get more from your online offering while they are out. out. OUT. OUT. OUT. and about.

Anyone have any similar experiences or more enlightment on the subject?

Friday Frivolity – Font Conference

I kept seeing this Font Conference reference pop up over the past two weeks, and when I finally clicked on it – it was all worth it.

I enjoy a good font as much as the next person – but these folks take it to the next level. They really Lucida Bright my Calisto MT, you know what I Franklin Gothic Heavy? Okay, so maybe I’m not good at it, but if you’ve ever purposefully chosen anything other than Times New Roman, you’ll love this video.

Favorite quote: “Get with the Times, New Roman”

Second favorite quote: “I hate you so much.”

You can watch the original here, with credits and the awesome tagline: “This video wasn’t long enough, so we made it double-spaced.”