Category: One to watch
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And, no, I don't mean relating to babies who blog. The title of my graduate project is Online Public Relations: Using the Internet to build and sustain relationships. I am aware the title is a little lengthy and doesn't flow off the tongue as well as, say Peppy PR or One, Two, PR or even…
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Update V: (3/6) I really appreciate how often people have stopped by to share experiences and stories with all of us. In light of CIBA Vision’s lack of communication, it’s good to have a place to converse about our problems and fill that void. I do want to caution everyone, though, about checking sources and…
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This article by Daniel Terdiman titled Hacking’s a snap in Legoland from CNET really gives one pause. Can this really be happening? Can a company really be letting go and allowing consumer evangelism to help them? Personally I find this a) great and b) really surprising. Joseph Jaffe had quite a problem with the Lego…
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I hate to rehash what amounts to an enormous and severely beaten topic, but I just have to know. Where did I miss the second half of this debacle? From a PR standpoint, this certainly takes a revisit. Apologies if you’re tired of the subject. For those of you who don’t know (and I imagine…
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I decided to continue the story about Google, because it relates to what we have been discussing about PR and social media. Apparently, Google set up a search engine for the Chinese Government to censor searches controlling what people read, write and view. The Communist government polices the news, Internet and media. It is their…
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Last year a professor pointed out this amazing 10-minute online video entitled “Epic” (Update: I just found out there’s a newer version here.) that I’ve been obsessed with ever since. I’ve been dying to talk to someone about it. To date I’ve found nobody else (other than my class) who has seen it. Our professor showed it…
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I was flipping through Technorati today when I stumbled upon a mention of this blog. For your information, Technorati is a search engine geared towards fast updating webpages like news, blogs, and others. It’s a fantastic resource because, as the website points out, “Unlike other engines, our results are individual posts (portions of pages), so…
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Bad pitches? Yes, it’s true. Sometimes – and some of the students here might find this shocking – but sometimes PR people pitch stories to the wrong people, or the wrong publication, or in such a sloppy, disastrous manner that it ruins the credibility of the PR person and his/her company. When I worked for…
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Time to immerse ourselves in learning and discussing the ever changing sphere of new media again. I would like to start my post of the new year mentioning the Society for New Communications Research. The Society is devoted to the study of how new tools, technologies and interactive communications impact our culture, business and broader…
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Steve Rubel posts an interesting quiz for us on his website. Staples has apparently been charging customers for virus scanning on files that people come in to have printed. $2.49, Rubel reports, and it’s creating quite a stir in the blogosphere. Check out Steve’s post and we’ll create our own discussion here. FOLLOW UP: Steve…
Luke Armour - Digital Marketing and Public Relations Observations, Commentary, Frivolity 