Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

And, no, I don't mean relating to babies who blog.

The title of my graduate project is Online Public Relations: Using the Internet to build and sustain relationships. I am aware the title is a little lengthy and doesn't flow off the tongue as well as, say Peppy PR or One, Two, PR or even My Book: As Seen On Oprah. But it is what it is.

Photo by Umut Kemal

The reason I'm mentioning it is because I finished the chapter on blogs the other day and sent it to my project chair for approval. I'm still doing updates on the earlier chapters that he sent back to me. The chapter on blogs, though, just isn't complete even though I sent it. I left space for, but didn't fill in, a section on Blogger Relations. Why? Because blogger relations is in its infancy. Rest assured I'm paying incredible attention to what Shel Holtz is doing (as per usual) with his blogger relations campaign. There was a lot of talk in the past with the way Wal-Mart and Edelman handled their earlier blogger relations campaign. And I'm not foolish enough to think there aren't others or that Shel, for instance, is the first to do what he's doing. But one thing I can assure you, Shel's going to do it right. Or as right as anyone can for something this new. And it looks as if he's succeeding so far. So I'm going to be following this very closely for the next few weeks until my project committe chair rips my graduate project out of my hands and says that it's done. At that point I'll finally have to stop writing about it in my project. But I certainly won't stop paying attention to the campaign. The blog for the campaign participants is here if you're interested in seeing it.

Fortunately for me, Shel is posting updates about it so that we may all learn from what he's doing. Keep up the great work, Shel, there are many of us who appreciate and count on it. Now back to work on Chapter 187, "How to assure another blogger that you're not an online predator."

Hat tip to Erin for sparking the writing muse.

Filed under: One to watch, Public Relations |