Category: Future of PR
Where the discipline of PR is headed
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Is it pay-for-play, unethical, okay, or acceptable only under certain circumstances? I took a poll through the Bulldog Reporter this week and took a snap of the results. Sixty-eight percent of those who responded (no mention of how many people had weighed in) think pay-for-play marketing should never happen. I note that it includes ethical…
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This is old news to many (April), but it just re-read it again on the Bulldog Reporter this week. It touched a nerve. Bob Zelnick, a former ABC news correspondent and head of BU's journalism department stepped down from his post because he recognizes his inadequacies as an administrator. Good on ya, man. It's good…
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Like getting enough vitamins or fiber in your daily diet, social media might actually be good for you. Things like blogging and podcasting, you say? Indeed. Let me show you some examples. This report from The Boston Globe entitled "Blogs 'essential' to a good career" pretty much says it all. But, in typical Luke fashion,…
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At first, they appeared to be in my head, but then I remembered that I was on a conference call.
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Our local PRSSA chapter held a portfolio and resume review meeting this week. Members of the local PRSA chapter came to help with student development. Stephanie Schuster, Akron PRSSA President, organized an educational and exciting event – despite the facilities not being properly prepared. Excellent work, Stephanie. Personally I was a little disappointed in the…
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And I know you’re not. So, why not? I going to keep this short, but you need to check out Paull Young’s post. Right now. Don’t delay. And start listening to For Immediate Release: The Hobson and Holtz Report. Not having an iPod is no excuse. You can listen to it on your computer while…
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Trust and Control seem to be two major concepts that are affecting PR in a variety of fashions. Trust is defined (in part) on the Merriam-Webster online dictionary as: 1 a : assured reliance on the character, ability, strength, or truth of someone or something b : one in which confidence is placed 2 a…
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Yes, I had to look up patois, but I couldn’t pass up the alliteration. This is just a quick post regarding a thought I’ve had about podcast conversations. We enjoy the podcast because of the subscription, right? I mean, why else would they have become such interesting tools? These audio comments that rode in on…
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I read this post and just couldn’t pass up a chance to send it along. Richard Laermer, author of Full Frontal PR and co-author of The Bad Pitch Blog, posted a highly engaging and unique look at pitching, what I would call, fluff. He calls it vapor and I love the way he uses it.…
Luke Armour - Digital Marketing and Public Relations Observations, Commentary, Frivolity 