Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

I am really looking forward to this. Live-action commercials on stage before shows? The USA Today article goes into detail:

"I don't know why nobody has thought of it before, to have a live ad on stage for theater," said McLynn, who will perform before a production of "Saturday Night Fever" at the Gaiety.

"It will be a real thrill for the people who are here, as 1,500 people are going to have been at a world first, they will be able to go home and say not only did I see a great show last night, but I saw the first-ever live ad."

I think they can really get away with this. It's truly surprising that noone has made this popular before. Perhaps it was too sacred a place, but I think they can make a go of it if it's done properly. By "properly" I mean, of course, cleverly with humor and panache – and with the right product. Mr. Clean products? I don't think so. Trips to London? Could work…I'm hoping YouTube gets ahold of one of these as I'm keen to see what they look like.

My guess is that the novelty of them will make them permissable for a while, and by the time people get tired of them, they'll be commonplace.

Hat tip to Population Statistic, thanks, Costa.

This is acceptable, in stark contrast to this article from The NY Times about people who buy movie tickets online getting text requests on their phones to review movies they've seen. Now that's intrusive and people won't stand for it for very long. That's one to watch, too.

Filed under: advertising, One to watch |