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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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Let’s Bum Rush the Charts

The Bum Rush The Charts blog says it all. Not only is it a good idea, but Penn makes it a good cause for a different reason. Here’s a snippet from the BRTC blog:

On March 22nd, we are going to take an indie podsafe music artist to number one on the iTunes singles charts as a demonstration of our reach to Main Street and our purchasing power to Wall Street. The track we’ve chosen is “Mine Again” by the band Black Lab. A band that was dropped from not just one, but two major record labels (Geffen and Sony/Epic) and in the process forced them to fight to get their own music back. We picked them because making them number one, even for just one day, will remind the RIAA record labels of what they turned their backs on – and who they ignore at their peril.

I’m a fan of Black Lab, I fell for them back when they released Your Body Above Me in 1997. I’ve listened to a few newer tunes, but I still love that old record. I’m looking forward to getting back in touch with Black Lab. I’ve also found out they re-released Your Body Above Me with some original pre-label-touch-ups and tracks cut from the first release.

You can read more on numerous other blogs by visiting Technorati here. Again, I’ll finish up with a very succinct message from the Bum Rush The Charts blog:

If you believe in the power of new media, on March 22nd, 2007, take 99 cents and 2 minutes of your time to join the revolution and make iTunes “Mine Again”. . . Nothing would prove the power of new media more than showing corporate media that not only can we exceed their reach and match their purchasing power, but that we can also do it AND make a positive difference in the world. If we can succeed with this small example, then there’s no telling what can do next.

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The Value of my BA just plummeted

My hometown paper printed what I find to be a rather depressing article this week. Not only is it depressing, but in my eyes it devalues my college education worse than a college president caught doing blow and hookers on his lunch break.

Sharon Stone was just awarded an honorary degree from Edinboro University of Pennsylvania. A second article notes:

Sharon Stone — the flamboyant Hollywood actress, globally-recognized humanitarian, Crawford County native and former Edinboro University of Pennsylvania student — received an honorary EUP doctor of philosophy in public service degree Wednesday at the university’s eighth annual Frank G. Pogue Honors Scholarship Luncheon.

Ms. Stone grew up in a town not far from Meadville (my hometown) and some of the stories I’ve heard about her as a child and teenager make me cringe. I’m sure they’re blown out of proportion and sensationalized, but there are guaranteed to be a few that are true, especially the stupid ones. I’m certain that Ms. Stone has done great good for causes around the world and donated more money than I’ll ever even make. Still doesn’t counter the irrational judgments I have bouncing about in my head.

But that’s my opinion and I’m entitled to it. Good thing I’ve got an MA or my self-esteem would be decreasing at a 1:1 ratio with the value of my undergraduate degree.

Friday Frivolity – Airtoons

airtoons.jpgI don’t fly a lot, but I fly enough to get a kick out of these Airtoons. Enjoy the dozens of pictures on this section of Friday Frivolity.

From the website:

    What Are “Airtoons” Anyway?
    Parodied airline safety cards! During my college days back in ’99 I was on a flight somewhere when I realized that the safety instructions in front of me had no captions. I thought to myself, “why is that guy’s life jacket dispensing red licorice?!” So I decided to add some captions to the emergency evacuation instruction placards that everyone who flies the friendly skies is familiar with. I showed them to my pals, and they suggested that I build a site housing the silly plane crash pictures. So I did!

By the way, Mitch Joel on SPOS #41 asked for crazy travel stories. Send yours in mp3 to him at mitch@twistimage.com or call +1 206-666-6056. Or visit Shel’s Road Weary blog to commiserate.

New Sheriff In Town: Social Media

badge.jpgPhoto by Bill Davenport

I love this. Police departments across the country are turning to social media sites and tools like YouTube to fight crime. AP writer Eric Tucker wrote this article about just that. While the police are hesitant to give too much credit to the application of these tools to catch criminals, they are still embracing this new media. This isn’t a new idea, just a fresh approach.

As I’m fond of saying, these tools are tactics, not strategies and – while some PR people and companies can’t often figure this out – these police departments have. From Tucker’s story:

“This is just something else – an extra added feature that we can now use to get our message out there on a countrywide or worldwide basis,” [Sgt. Michael Bentolila] said.

“I kind of applaud the fact that police are using the latest tools,” said Michael Brady, a retired police chief in Charlestown, R.I. who teaches criminal law and criminal procedure at Salve Regina University in Newport, R.I. “We tend to get stuck in technology deficits. We tend to want to stick with the old tried-and-true.”

And like I mentioned above, it’s no replacement for doing a traditional job well done. Whether you’re talking about good media relations, strategy planning, communication channel building with an influential public or keeping the peace, knowing which tactic best suits the task at hand is crucial.

“Technology,” [Patrolman Brian] Johnson said, “will never replace the feet-on-the-street.”

Agreed. For PR, technology will never replace good relationships. But it can make them easier to create…

Friday Frivolity – Galaticast, geek parodies

galacticastMet these great folks at Podcamp last weekend. So of course, I had to check out their shows. Visit Galaticast.com for hilarious parodies of the geek world. From the website:

Background: GALACTICAST is a weekly comedy show parodying all the worlds of geek-dom. From their apartment studio, Casey McKinnon and Rudy Jahchan (along with the other Galacticast players) mash-up their love of sci-fi, fantasy, horror, comics, and video-games to bring you hilarious sketches every Monday morning.

My favorites so far are Galacticut and Survivor: Dune. That last one actually makes me laugh just thinking about it. Subscribe, sponsor and enjoy. Something to take the edge of Monday…