Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

It’s amazing what a well deserved break can do for a person. And if you don’t think I deserved a break…well, then. So?

But now break is over, gone are the hours when I could sit by the pool. Gone are the long walks on the beach, sipping Margaritas, playing shuffleboard, and picking citrus fruit right from the tree when hunger strikes. Gone are the days of sleeping in. Back to reality, back to school, back to Ohio.

Back to some new and exciting news and good PR happenings.

First of all, I have been invited to join – as a principal contributor – the new Student and Pro PR Community called Forward, where I will be participating regularly on the blog. Forward is the brainchild of Auburn University Senior Erin Caldwall (you should check out the resume she posted on her PR blog – wow). Forward‘s main page reads:

Welcome to Forward — the online springboard for new and upcoming PR professionals.Our goal is to provide insight, answers and information to sharpen your perspective and help you go Forward in your career.

Here you’ll find:

• commentary and advice from students, faculty and professionals from around the world from varying levels and areas of PR
• information to help you find PR experience and how to make the most of it
• the opportunity to learn about trends and tools that they don’t teach you in college
• helpful interviews with professionals
• a comprehensive list of suggested reading material including blogs, books and professional publications

I’m looking forward to contributing and learning from such a wealth of PR resources in this community. You can read my first post here. Thanks, Erin.

Next, I don’t know if I’ve mentioned it, but For Immediate Release: The Hobson & Holtz Report podcasters Shel Holtz and Neville Hobson have signed a book deal with McGraw/Hill to write a book on podcasting, which I am very anxious to read. I say this with authority because over break I read three books, two of which Shel Holtz wrote – and I was very pleased with all of them. One could say I loved them, but that would be weird.

Blogging for Business was the first book and PR on the Net was the second book, which is out of print, but every PR person should still find a copy to read. The last book I read was Naked Conversations, which helped solidify blogging in the public eye, in case you didn’t know. Also, while I’m on the subject, the For Immediate Release page has a paper I wrote available for download on Public Relations Autonomy. The author’s liked it, they critiqued it in Show #111, and posted it to their website. Thanks, gentlemen.

And that’s about it. Check out Forward and if you haven’t read the books mentioned above, please do so, as a PR student or professional you’ll find them invaluable.

Filed under: Admin Notes, Blogosphere, Education, Public Relations, student development | Tagged: for immediate release, Graduate School | 4 Comments »