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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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Readers V. Viewers

Readers vs. viewers, which is better for blog stats? Upon discovery of “Feed Stats” now a part of the WordPress service offerings, I am curious. In the feed stats it tells Luke and I how many people read our blog each day through a particular service, like the ever so handy Bloglines. As a future PR-pro, I would think knowing how many people read a blog might be more valuable than viewers. But who is to say that “viewers” are not reading our blog just because they do not do so through a feed. Any thoughts or further insight?

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