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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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The Rundown with Bryan Person

This week social media evangelist, blogger and podcaster Bryan Person joins me for The Rundown on BlogTalkRadio. As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me.

Bryan Person is a blogger at Bryper.com where he shares his thoughts, observations, and opinions about the fascinating new-media and social-media space. He is also the producer of the New Comm Road podcast, a weekly audio show explaining new media and how to integrate it into your company’s communications work. Bryan has helped organize and presented at Podcamp Boston (1 and 2) and is the originator of the Social Media Breakfast.

In this age of online community, Bryan has started to focus his attention on using new media to bring people together face to face. And while that’s great and fun for people who live in swinging social media hot spots like Boston, for the rest of us, we have to continue to enjoy our online relationships. [sigh] No, seriously, I’m happy for Bryan. I think it’s great that he – no I don’t. And I’ll be sure to tell him that on Tuesday. Join me for a live verbal lashing.

The Rundown airs on Tuesdays at 1:30pm Eastern. Because it’s live, your calls are welcome. Whenever I have I guest you’d like to talk to, question or heckle, just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll fit them in. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed. You can also subscribe to the show on iTunes.

Listen to the Archive from BlogTalkRadio:

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The Rundown with Erin Caldwell

This week I welcome my good friend Erin Caldwell, account executive with Edelman Public Relations’ Online Advocacy group in the Washington, DC office and the founder and managing editor of Forward, an online learning community for students and young professionals in public relations (of which I am contributor and podcast co-producer). So, fire up your favorite southern drawl and join us for this live internet broadcast.

As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me.

During her time at Edelman, Erin has worked on a variety of accounts. Erin worked with New Communications, LLC, and the Society of New Communications Research, both based in Palo Alto, CA, and helped produce the New Communications Forum in March of 2006. Through this, she acquired experience in dealing with new media, specifically tracking and analyzing online conversations. We’re going to talk about those very online conversations, blogger relations and, of course, Forward.

The Rundown airs on Tuesdays at 1:30pm Eastern. Because it’s live, your calls are welcome. Whenever I have I guest you’d like to talk to, question or heckle, just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll fit them in. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed. You can also subscribe to the show on iTunes.

Listen to the archive from BlogTalkRadio:

Good Story, Bad "Invisible PR,"

There’s nothing like getting a story in a big paper about a client or your business. As the press grows more and more hyper-local with each passing day, PR people always need to be thinking of great local angles to make the story work for both the reporter and the client.

Another great thing about PR is to make sure the client or business is the story, not the pitch or the PR person. The Bad Pitch Blog detailed a great example of a pitch so good, it became part of the story. But it worked all the same.

armour-btr.jpgSo, yes, there are times when you have to break those rules to help get the story told. And that’s why my goofy face is plastered on the Your Business Solutions section of today’s Akron Beacon Journal.

Caller, You’re on the Air“, by Beacon Journal business writer, Paula Schleis, sums BlogTalkRadio up with this subhead: ALL YOU NEED IS A PHONE, COMPUTER.

Since becoming the public relations coordinator for BlogTalkRadio in August, Luke Armour said the Web site — which allows people to host their own free, live call-in talk shows — has surprised him in two ways: What it’s used for. What it’s not used for…

[and my all time favorite quote] ”You can host a show talking about your cat if you want,” he said.

Read the rest of the article > >

Hey, if it works, it works. I was pleased I had something to offer. I was pleased I could help craft this story with a local journalist. And I was really pleased that there was coverage of BTR and it was good.

Not so pleased about me becoming the “basement blogger” stereotype, but, hey, at least I’m wearing pants.

Or am I?

The sidebar of the article details some of the fun content on the network.

Photo by Mike Cardew/Akron Beacon Journal

The Rundown with Media Relations and The Bad Pitch Bloggers

Kevin “The Doog” Dugan and Richard Laermer hop on to give me down low of media relations and the Bad Pitch Blog on The Rundown. As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me – hosted on BlogTalkRadio.

We’ll be discussing media relations in both tradition and new mediums, the bad pitches that arise, the breaking point for journalists and the good PR pros left holding the broken pieces of our industry.

And we’ll be doing it without so much hyperbole, I hope. I’ve painstakingly researched my guests by clipping bios from other sites. They are:

Kevin Dugan, director of marketing communications for FRCH Design Worldwide. Prior to this, he spent eight years with HSR Business to Business—a full-service marketing communications agency. The last 15 years have found Kevin Dugan managing public relations efforts everywhere from the factory floor to the boardroom for some of the biggest business to business brands. Hooked on the internet since 1995 (wth?), Dugan created Strategic Public Relations in July of 2002 and Fast Company magazine selected him to post at their blog, FC Now in 2004 and 2005. An accredited professional through PRSA, Kevin’s work helped earn Silver and Bronze Anvil awards from PRSA and an award from PR Week.

therundown.jpg

Richard Laermer, an expert in marketing and media – so he says – and a former magazine and newspaper journalist. Author of Full Frontal PR, trendSpotting, and four other nonfiction collectibles. He’s CEO, RLM pr, an agency that practices gospel of Punk, has consulted for Fujifilm, Barnes & Noble, Consumer Reports, Time Inc., Discovery Health Channel, plus lots of grateful people, co-hosted critically-acclaimed, ratings-challenged TLC program Taking Care of Business. Hobbies include: rewriting his bio and judging a book by its covers.

The Rundown airs on Tuesdays at 1:30pm Eastern. Because it’s live, your calls are welcome. Call in live at (646) 716-8329 or send me your text or audio comments before the show and I’ll play them. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed or at iTunes.

Listen to the Archive from BlogTalkRadio:

The Rundown with Politics on the Web with Katie Paine

This week Katie Paine will join me on The Rundown for a special Election Day episode over at BlogTalkRadio. As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me.

Katie and I will be discussing PR’s role in a world where politics meets web. Katie has been working on an analysis of the YouTube debates and will share her thoughts, insights and analysis.

About KD Paine:

She’s a serial entrepreneur specializing in measuring the effectiveness of marketing programs. People in the PR blogosphere know her as the Measurement Guru where she blogs at KDPaine’s PR Measurement Blog and The Measurement Standard Blog, a blog for comments and questions about articles in The Measurement Standard, the international newsletter of public relations measurement and research published by KDPaine & Partners. A former journalist, Katie entered Silicon Valley when it was just know as “a valley.” After 7 years on the corporate side, she launched The Delahaye Group.

Katie is working on an analysis of politics on the web, specifically how the YouTube debates are effecting the election.

therundown.jpgWe’ll be chatting about communication on the web and how’s it’s affecting politics. We will NOT be talking about politics, so leave your crazy opinions and political leanings at home. If I ask you howz it hangin’ you say “straight down the middle.” Got it?

The Rundown airs on Tuesdays at 1:30pm Eastern. Because it’s live, your calls are welcome. Whenever I have I guest you’d like to talk to or question, just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll play them. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed or at iTunes.

See the Updated Data on Katie’s YouTube analysis as predictor of election results:

  • www.diydashboard.com
    user name: guest
    password: kdpaine
    In the Dashboard area, select YouTube, then click on any of the charts listed, and you can click on any of the bars to get the data behind them
  • Katie’s Blog
  • Katie’s Book BlogMeasuring Public Relationships FREE download

Disclosure: I am employed at BlogTalkRadio