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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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The Rundown with Todd Defren

This week I welcome Todd Defren, principal at SHIFT Communications, prolific blogger at PR Squared and tweeter on Twitter to a special Halloween episode of The Rundown. Mwa ha ha ha ha! Dress in your favorite costume and join us for this live internet broadcast.

As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me.

As principal, Defren leads client services and business development efforts for SHIFT. More importantly he and his team have been instrumental in bringing the Social Media Release to life. I have some questions of my own about that, about what prompted him to get involved in the whole movement and what it means to public relations and journalism. I also plan on asking him what it’s like to bop from Boston to San Fransisco like a tennis ball. Don’t miss this exciting Halloween edition.

The Rundown airs on Tuesdays at 1:30pm Eastern. Because it’s live, your calls are welcome. Whenever I have I guest you’d like to talk to, question or heckle, just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll fit them in. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed. You can also subscribe to the show on iTunes.

Links from The Rundown with Todd Defren

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As Halloween Nears, Enjoy This Virtual PR Murder Mystery

virtualprmurdermystery

Those of you tired of hearing about this may groan at this point. But it seems only fitting to revisit the Virtual PR Murder Mystery since Halloween is next week. I may never get another chance to plug this thing again. Oh, hold up, there’s a Halloween next year, too?! Awesome. Well, you get a year off from hearing about it again.

But since I’ve met so many new people since I rolled this out in April, I thought I’d give it another try. It was a labor of love, as planet Sab points out and truly created from the heart (and taking full advantage of Creative Commons, I might add)

Download this 30 minutes of PR Podosphere parody for a Halloween laugh (right click to “save link as”) or play it in this handy player.

Locals Take Advantage of Their Cities’ Television Fame

PRWeek reports on the outstanding PR initiative by the city of Scranton, Pennsylvania to host an Office party. No, I mean The Office. NBC’s show. A party for the show. The Office Convention runs this weekend, October 26-28. Headline:

“Fans of NBC’s The Office will descend upon Scranton, PA, for a weekend of activities, thanks to a grassroots effort by the citizens of the former coal-mining town-turned Dunderhead hot spot.”

office

This is a great coup for the small city of Scranton. A native Pennsylvanian myself, I have a soft spot for the PA lifestyle – as well as the Wilkes-Barre Scranton baby Penguins, of course. Sidenote: I just saw on the WBS Penguins website that Brian Baumgartner (Kevin) and Angela Kinsey (Angela) are attending Friday’s game. That rocks.

The PRWeek story has a minimal coverage on how the city of Scranton pulled this off, although they cover many of the details of what was done. It’s an outstanding idea, pulling together so many organizations from the tourism board to the NBC network. I’d love more information on this. Maybe I’ll get someone to give me The Rundown after the event.

Other towns have done the same thing. Oakley, Kansas hosted Jerichon, during which they renamed their town Jericho for a weekend in honor of the fictional town Jericho (for which the CBS show ‘Jericho’ is named). Oakley rests at the intersections of I-70, Hwy 40 and Hwy 83 – almost exactly where Jericho is said to lie. [disclosure: BTR takes credit for pushing that movement to keep Jericho on the air, case study here. Jerichon had a BlogTalkRadio day in our honor that opening day.]

Wikipedia even mentions that Northern Exposure fans descended upon Roslyn, WA, the filming grounds of fictional Cicely, Alaska, for Moosefest.

So my point is that with a great idea, cities and towns featured prominently in television shows can really take advantage of that notoriety and generate some tourism revenue. A good campaign, some good communication and some vibrant outreach to rabid fans could be key. Anyone else have any examples of these events? Event management is a unique beast, would love to hear some stories.

Dilbert Lives in Ohio, too?

The Rundown with Nettie Hartsock

This week I welcome Nettie Hartsock, blogger, book publicist, freelance writer and entrepreneur to The Rundown. As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me. Nettie’s site reads:

Nettie Hartsock helps individuals, authors, and companies focus on creating, conveying and connecting their message to the world and creates actionable how-to-programs which establish a powerful base for attracting both blogger and journalists attention.

therundown.jpgWe’ll be discussing business and what it’s like to be an online book publicist including what that has to do with podcasting. Or does it at all? Call in, we’ll discuss whatever YOU want to talk about. Plus Nettie has this darling southern drawl that you won’t want to miss. Join me to get the rundown on Nettie Hartsock.

The Rundown airs on Tuesdays at 1:30pm Eastern. Because it’s live, your calls are welcome. Whenever I have I guest you’d like to talk to or question, just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll play them. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed.

Disclosure: I am employed at BlogTalkRadio

Stay on top of UGA Connect

UGA’s Grady College “CONNECT” PR and social media conference is this weekend. I would love to have been there, but just couldn’t make it.

UGAConnect “CONNECT” PR and social media conference

When: 19-20 October

Where: Grady College of Journalism & Mass Communication –
University of Georgia

This conference is intended to educate public relations professionals and educators on social media and is organized by the great Karen Russell.

Just a few of the luminaries at this event are Kevin Dugan, of Strategic PR and the Bad Pitch Blog, the keynote speaker, Josh Hallet, Katie Paine, Josh Bernhardt and master of the PR blogosphere Constantin Basturea.

Good pal and Yin to my podcasting Yang, Paull Young will be presenting a case study on the Forward Blog as a demonstration of social media helping steer PR into social media. He’ll also be yapping about Second Life and podcasting. Please view the agenda.

Like me and can’t make it? Stay on top of it with these helpful links:

UGA Blog

UGA Connect Twitter feed

UGA Flickr stream

New Live PR Podcast – The Rundown with Luke Armour

Yes. It’s true. To answer a question Mitch Joel posed to me at Podcamp Toronto in February: Tuesday, Mitch, this Tuesday.

therundown.jpgI’ve started a show on the BlogTalkRadio network entitled that focuses on public relations, the web, promotions, publicity, internal communication, media relations, investor relations, online marketing, writing, public affairs, social media, issue management, blogging, crisis communication and any other form of public relations. The live-show-turned-podcast is entitled “The Rundown with…”

Since I’m not entertaining nor smart enough to hold your attention by myself, I’ve decided to do an interview-style show and get some smart folks to spend 30 minutes with me LIVE. Then I’ll do zany things with them for my own amusement. I think I can make that last until future guests listen to archived shows and start rethinking their commitment to talk to me. Anyway, the interview style definitely takes the most advantage of BlogTalkRadio’s live talk-show format.

The Rundown will air Tuesdays at 1:30pm Eastern. Because it’s live, your calls are welcome. Whenever I have I guest you’d like to talk to or question, just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll play them. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed.

So far I’ve got some great guests lined up and it should be fun. My inaugural show airs this Tuesday 10/16 and features Sarah Wurrey (the fool!) from Custom Scoop, its blog and the irreplaceable PR Blog Jots. Join me to get the rundown on Sarah Wurrey!

Disclosure: I work for BlogTalkRadio, but the show is still my puppy.