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The Rundown with Media Relations and The Bad Pitch Bloggers

Kevin “The Doog” Dugan and Richard Laermer hop on to give me down low of media relations and the Bad Pitch Blog on The Rundown. As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me – hosted on BlogTalkRadio.

We’ll be discussing media relations in both tradition and new mediums, the bad pitches that arise, the breaking point for journalists and the good PR pros left holding the broken pieces of our industry.

And we’ll be doing it without so much hyperbole, I hope. I’ve painstakingly researched my guests by clipping bios from other sites. They are:

Kevin Dugan, director of marketing communications for FRCH Design Worldwide. Prior to this, he spent eight years with HSR Business to Business—a full-service marketing communications agency. The last 15 years have found Kevin Dugan managing public relations efforts everywhere from the factory floor to the boardroom for some of the biggest business to business brands. Hooked on the internet since 1995 (wth?), Dugan created Strategic Public Relations in July of 2002 and Fast Company magazine selected him to post at their blog, FC Now in 2004 and 2005. An accredited professional through PRSA, Kevin’s work helped earn Silver and Bronze Anvil awards from PRSA and an award from PR Week.

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Richard Laermer, an expert in marketing and media – so he says – and a former magazine and newspaper journalist. Author of Full Frontal PR, trendSpotting, and four other nonfiction collectibles. He’s CEO, RLM pr, an agency that practices gospel of Punk, has consulted for Fujifilm, Barnes & Noble, Consumer Reports, Time Inc., Discovery Health Channel, plus lots of grateful people, co-hosted critically-acclaimed, ratings-challenged TLC program Taking Care of Business. Hobbies include: rewriting his bio and judging a book by its covers.

The Rundown airs on Tuesdays at 1:30pm Eastern. Because it’s live, your calls are welcome. Call in live at (646) 716-8329 or send me your text or audio comments before the show and I’ll play them. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed or at iTunes.

Listen to the Archive from BlogTalkRadio:

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