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When a fun idea isn’t a good idea

Saw this in my Twitter feed today from SarahWurrey. Sharpie tattoos for people who aren’t ready for the real thing. The blog post has links to a Flickr set. Cool idea. Read the blog post and be sure to read the comment from Sharpie designer. On a side note, I think it’s impressive Sharpie has people trolling the blogosphere looking for brand mentions.

But this is what you have to think about when promoting a event or stunt. As mentioned in my Forward Podcast interview with Peter Shankman, having the idea is great, but you’ve got to think of everything. Drawing designs on skin with potentially toxic chemicals might not be how you want your brand to be remembered. Hadn’t thought of that? Well, Sharpie has apparently, and you’d be well to start thinking like that if you’re getting into event or stunt PR.

Could it be problematic? Hard to say, but PR people should be in the business of a) avoiding bad press and legal problems b) dealing with bad press and legal problems others have created but not c) creating things that lead to bad press and legal problems. Lesson learned.