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The Future of PR


I just finished listening to “For Immediate Release: The Hobson and Holtz Report” Podcast #91. What a powerhouse. If you have an interest in knowing where PR may go with some degree of educated accuracy, listen to this podcast. Outstanding comments, opinions, and details from some really credible sources. Those of you in PR academe will be excited to see Shel pulls out Grunig’s IABC Study research, specifically the Excellence in Public Relations and Communication Management book. Whether you love or hate Grunig, you’ve got to admit he’s hardcore and well focused.
Anyway, I’d like to get some discussion going about the podcast, so later I’ll be posting some details about certain sections of it for comment.
As PR practitioners or as students, it’s important to know where the field is going and what is expected of us as time goes on. This podcast tackles some of these issues head on. It’s a great resource, check it out.


One Response

  1. Carol eh?
    I am a colleague of Luke Armour’s, a Canadian, and always curious about new communication technologies. I can attest to his ethos and passion for understanding PR. I attended a cool PRSA teleseminar “The New Real of Digital Influencers.” I was introduced to new terms for market research and tracking online. The two presenters included one from the Society for New Communications Research in England (http://www.sncr.org/) and the other from a private company called Cymfony (http://www.cymfony.com/) that helps clients measure PR effectiveness and media intelligence to monitor blogs and online discussions. They pointed out that blogs are an early warning system (prodome) and a strategic source of consumer and business information. They pointed out that bloggers can be seen as the world’s best online focus group for unfiltered, honest, and direct feedback. PR is changing who is actually in control of the message and the media.

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