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The Future of PR


I just finished listening to “For Immediate Release: The Hobson and Holtz Report” Podcast #91. What a powerhouse. If you have an interest in knowing where PR may go with some degree of educated accuracy, listen to this podcast. Outstanding comments, opinions, and details from some really credible sources. Those of you in PR academe will be excited to see Shel pulls out Grunig’s IABC Study research, specifically the Excellence in Public Relations and Communication Management book. Whether you love or hate Grunig, you’ve got to admit he’s hardcore and well focused.
Anyway, I’d like to get some discussion going about the podcast, so later I’ll be posting some details about certain sections of it for comment.
As PR practitioners or as students, it’s important to know where the field is going and what is expected of us as time goes on. This podcast tackles some of these issues head on. It’s a great resource, check it out.