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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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Is this MY 47th Hat?

A while ago I pitched a story to Web Worker Daily for BlogTalkRadio. I got an email from writer Bob Walsh who, in addition to setting up an email with me, complimented me on my pitch. Nice to hear.

47hatslogo Not long after his post about BlogTalkRadio came out did he mention to me that he had a side project site, 47Hats.com, for developers and MicroISVs. He wondered if I’d author a guest post for the site on how to send a decent pitch email. Flattery gets you everywhere with me, so I agreed. The post, entitled “PR for MicroISVs from someone who knows” went up last Friday, but I was starting my vacation, so I’m only now writing about it. Bob prefaces the post with this:

[Note: I ran into Luke when I as a writer for Web Worker Daily I got his press release for BlogTalkRadio. I was so impressed with how he crafted that PR, I asked him if he’d share some of his expertise here. Be sure to check out Luke’s recommendation at the end of this post – it’s excellent.]

In addition to my article, I made sure to plug Brian SolisPR Tips for Startups eBook (that’s what I think Bob’s referring to there), which I think is a fantastic foundation for online entities – actually any entity – that thinks they understand PR, because, guess what? You don’t.

Skim through it anyway, if you DID know everything in there, then you can leave me a snooty comment telling me so.

Love your thoughts, whether you agree or disagree.

The Rundown – Live from Kent State Today

imageThe Rundown is going on the road today as I head to Kent State for the hands-on PRSA Akron event “You, Too, Social Media Boot Camp and Leadership Summit” where I’ll be teaching a session on podcasting and, of course, BlogTalkRadio.

Should be a great event, the leadership summit includes former U.S. Congressman Dennis Eckart and NEOhio PR legend David Meeker. Others include Mike Connell, CEO of New Media Communications, whose company provided the Internet strategy to the Bush-Cheney campaigns in 2000 and 2004, and Jenny Camper, president of the public affairs firm Lesic & Camper.

Other highlights include PRSA’s John Elsasser, editor in chief of PR Strategist, who will moderate the panel. Steve Shannon of BurrelleLuce will present on “Copyright Compliance in the Digital Age.”

Good boy Bill Sledzik at ToughSledding referred to me and some other locals as “big names in social-media,” which is kind. I’m looking forward to meeting Matt Dickman, director of digital marketing, Fleishman-Hillard Cleveland, who’s blog I read, Dino Baskovic, principal with Vincena, an Internet and social-media consulting firm based in Detroit and my little Twitter pal Kait Swanson. I’m also pleased to be meeting up with Sage Lewis, founder of SageRock.com for our annual run-into-each-other-at-some-event meet up.

Listen to The Rundown on internet talk radio

I’m going to be broadcasting live whenever I can today during the event, so check out The Rundown Live at Kent State to listen in or catch the archives, I won’t be taking calls today, but I’m hoping to get some great interviews.