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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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For Immediate Release Goes LIVE

FIRReaders of this blog will know that one of my favorite podcasts is “For Immediate Release: The Hobson and Holtz Report.” If you’re reading this blog and not listening to FIR, stop reading right now, go to ForImmediateRelease.biz and sign up for the blog and podcast feed. Or, as an introduction you can check out this Saturday’s live episode on BlogTalkRadio.

This Saturday, February 9, at 10am PT/1pm ET/ 6pm GMT, hosts Neville Hobson and Shel Holtz will host a special live call-in edition of “For Immediate Release: The Hobson and Holtz Report” on BlogTalkRadio.

The call-in episode will focus on the blurring of the lines between internal and external communications. If you work in external PR, how do employees of your (or your client’s) company affect your communication efforts? If you work in internal communications, how does your role change in order to prepare employees for their growing role as points of contact and brand experiences in the social media sites where they participate?

It works just like my show, The Rundown. Visit the FIR BlogTalkRadio profile page to listen or call 347.324.3723 to join in the conversation, (you may also listen via phone, pressing ‘1’ to be put in the talking queue).

If you miss the live show, the audio will still come through the podcast feed, so no worries. Should be great show and I hope to hear you there.

(as per usual, I tell you that I work for BlogTalkRadio)

The Rundown with Peter Himler

This week I have Peter “The Flack” Himler on The Rundown. Peter’s an well rounded and extremely experience PR professional and one of the most interesting and knowledgeable bloggers out there. As always, The Rundown is my LIVE Tuesday BlogTalkRadio show featuring an analysis or summary of something by a knowledgeable person – and me. Peter and I will take a look at the broader picture of where traditional and PR 2.0 meet, including what competencies survive, and what new competencies are needed for success.  We’ll try to tackle such topics as how stories grow in a fragmenteed media world, and how to thwart a crisis in that fragmented media world.  We may also touch on the interesting divide between Silicon Valley and middle America – since I live in there.

Peter is founder and principal of Flatiron Communications LLC, a PR/media consulting firm in New York. He most recently served as Chief Media Officer for Edelman Worldwide, following 11 years with Burson-Marsteller as head of the agency’s U.S. corporate and strategic media team and its worldwide spokesperson.

Listen to The Rundown on internet talk radio

Join us live this Tuesday, February 12, 2008 at 1:30pm Eastern on BlogTalkRadio to listen, to text chat or to call in at (646) 716-8329. Hope to see/hear you there.