Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

I’ve posted before (actually here and on Forward) about the supposed demise of newspapers. I didn’t buy it.

Even Harold Burson said that PR should be so lucky to be in the shoes of the newspaper industry.

But I don’t know…
Sure, this isn’t a surprise to anyone. But as someone recently involved in media relations as part of my new job, I can tell you that getting someone to cover your news is nearly impossible as it is. I mean, this is stuff that would actually be considered news, newsworthy, worth takin’ a look at, something to write home about. But getting someone to write column inches about it is a different story. Especially with newspapers slashing staff.

The newspaper industry is affecting more than the newspaper industry, it will trickle down. Media giants will continue to snap up small newspapers and radio stations. Local news will become antiquated and we’ll all be force fed the same tripe from city to city, from print to video. Except for those little community newspapers. I mean, it might not be journalism, news, or even proper grammar sometimes, but it’s targeted and relevant. And thank goodness we have online. But clients and CEOs still want print, they want actual ink. And they don’t understand what’s happening in the industry ’cause they have their own industries to worry about. And this is mine to worry about…

Filed under: Future of PR, Public Relations | Tagged: newspaper | 2 Comments »