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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

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Friday Frivolity

Sound smarter: Stop saying "like" 

For PR pros, that's a quick and easy way not to sound like an idiot. From Boing Boing:

This billboard advises you to stop using the word "like" as punctuation, on behalf of something called the Academy of Linguistic Awareness.

You can view another billboard of the Academy of Linguistic Awareness here.

As a former college instructor I can't tell you how true it is that using "like" is the equivalent of saying "never take me seriously and have a terribly difficult time following my ragged train of thought" or, simply, "I'm, like, an idiot." 

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