Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

Time to immerse ourselves in learning and discussing the ever changing sphere of new media again. I would like to start my post of the new year mentioning the Society for New Communications Research. The Society is devoted to the study of how new tools, technologies and interactive communications impact our culture, business and broader
society. Check out their journal, New Communications Review. I suggest signing up for the free e-newswletter and reading Phil Gomes post in the PR section.

Over break I reflected-I had a month! And here is my question to all…blogs are a form of consumer generated media, they are created by the user. When organizations and companies blog this alters the medium. The consumer is no longer the creator and user but the receiver of a message an organization wants to communicate with its audience. And more often than not the audience does not always post comments on corporations blogs making the medium less interactive. So are these blogs really blogs? Any thoughts?

Filed under: PR Lessons Learned, One to watch, Public Relations | 5 Comments »