Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

Parachute, my eye. I want to know what color your favorite social media, new marketing hero is.

By now you’ve heard (unless you live under a blogosphere rock, i.e. are offline) that all our favorite podcasters have joined together to form an honest to goodness virtual company focusing on all aspects of communication. Instead of offering social media as an afterthought, crayon will be incorporating every strategic tool at its disposal to fit the needs of its clients.

Shel writes:

The biggest boxes of crayons come chock-full of dozens of colors, Joe notes, but most communicators (marketers, advertisers, PR folk, corporate communications pros) seem always to start with red, green, and blue. crayon is ready to pull any color out of the box and we definitley [sic] will not start with red, green, and blue.

And that’s great. But I want to hear from you. What colors are your social media magnates? Mine are as follows:

• Holtz says to me a fuzzy wuzzy brown
• Hobson is nothing less than a burnt sienna
• CC Chapman couldn’t be anything other than atomic tangerine
• Jaffe is a toss-up between razzmatazz and purple pizzazz

Best of luck, gentlemen, to you and your NY behind-the-scene troop, as well as your incoming freshmen. I wish I could join you, but my accolades aren’t as bright and I’m not sure what I can do from NE Ohio. Keep on keepin’ on.

Filed under: Public Relations, Social Media | Tagged: C.C. Chapman, Crayon, Joseph Jaffe, Neville Hobson, Shel Holtz |