I tweet. You tweet. Who doesn’t tweet?
Well, a lot of people, that’s who. While cool tools like Twitter are great instruments (hat tip, Shannon Paul) with a lot of fantastic uses, it’s good to remember that, despite the fact that your Tweetdeck is giving you a constant window into the Twitterverse – and all your friends are on it – and you can’t imagine knowing anyone worth knowing is not on Twitter – because Dave Matthews is on it and Starbucks is and Riann Wilson and The New York Times and The Home Depot and, well, guess what?
Still not everyone is using it. Case in point: One of the baddest, smartest comic news guys around, Jon Stewart, says: “I have no idea how it works or what it is.” Watch on. [feed readers click through]
Vodpod videos no longer available.
Communicators need to know the latest flashy widgets as well as the old standbyes. Both are in constant change. So know your audience, know your channels of communicating and know your message. Sounds like old, familiar advice.
Update: I forgot to include this hilarious and thought-provoking post by fellow Ohioan Kevin Dugan related to this topic. From One Thing Syndrome to Everything Syndrome, he’s got your two syndromes covered. Check it out.
Hat tip to BL Ochman for reminding me what a great sharable video this is. Also, you should follow me on Twitter.
Filed under: Communication 101, Customer Service, Digital Communications, Frivolity, Marketing, Online PR, technology, Twitter |
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Luke Armour - Digital Marketing and Public Relations Observations, Commentary, Frivolity 
Great point – I sometimes wonder if twitter wasn’t a part of my job, would I even know about it or care to know about it.
Well, there are many of us that are in these jobs because we’re naturally curious and intrigued about new ways of communicating or fun new Internet tools. My guess is you would know about it – and may even be using it. I think the real question is: How would your twitter stream be different?