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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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Progging was easier when I was a student

preach.jpgWhen I was a student I found it easy to preach blog prog. So, maybe progging won’t be a new word in 2006. But, not only did I have a little more flexibility in my schedule, but I was full of grounded theory, hypothetical situations, and self-righteous indignency. However, 5.5 months into my professional agency career and I’m a little more hesitant to jump up on my soapbox.

Maybe it has something to do with fewer minutes in the day to write about what’s on my mind. Maybe it has something to do with fewer minutes in the day to read up on the blogosphere that used to get me all charged up. Maybe it has something to do with fewer things to say without giving too much away. For instance, I’m super keen on transparency, but I also don’t need to be dragging my clients or co-workers into the blogofray. Maybe it has something to do with the fact that I’m not as pompous about public relations as I used to be. It’s that ivory tower syndrome, where it’s easy to sit and pass judgements on the folks out in the trenches doing the work. Not that I think I was ever that harsh about the flacks in the field, it was just easier to see black and white from my academic point of view.

And as much as I don’t want to quote CC, he’s got a very good point about “managing the gray,” because there are no black-and-white lines in this business and you do have to learn to manage the subtleties therein.

So blogging is harder. I’m not angry about anything, so that eliminates that.

I guess the wind has been taken out of my sails. So just give me time to get all riled up again about something.

Besides, it won’t be long before Youngie is in the neighborhood and all hell breaks loose.