Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

Also titled: Do I have a right to be snobby?

Seriously, as a blogger, do I have any right to be snobby? Here is a local paper with serious reporters, ethical standards, and a decent website and here I am, a nobody, mocking it.

Is that right?

Probably not.

Incidentally, the print version was fine and it was fixed a few hours later so I guess I don’t have any compaints.

I was listening to FIR #184 this morning (blog page, show notes) and Shel made some great comments about headlines. Especially in this day of RSS, we really need to be descriptive and informative in our headlines if we expect people to pay attention to the messages. This goes for newspapers, bloggers, and more. As a PR professional, I scan over 140 feeds in my aggregator to attempt to stay on top of events. Many of those feeds are headline only, no lead paragraph. I may be missing information, though I try not to. Think about that when crafting headlines for your blog, your website, or your client. RSS is changing not only the way we get information, but how we get information out.