Category: Future of PR
Where the discipline of PR is headed
-
Still learning a great deal about this Internet, World Wide Web, and the blogosphere. Beth and I learned a few lessons early on when we got comments from influential PR bloggers Jeremy Pepper, Elizabeth Albrycht, and Constantin Basturea. Oh, people are actually reading this thing? Uh oh. It really exemplified for us the idea that…
-
Okay, you are probably wondering where on earth I am going with this or why I am mentioning computer generated art a.k.a digital art in a PR-focused blog. Digital art like social media is interactive. It uses the web as a tool to generate discussion, comment on society, and exchange art, culture, ideas. Galleries and…
-
How many articles have I read on the subject, how many podcasts have I listened to lamenting the lack of it, how much time is wasted talking about ROI and measurement for PR, when no one can seem to come right out with an answer? Well, there’s probably a reason for that. It’s hard. By…
-
This article by Daniel Terdiman titled Hacking’s a snap in Legoland from CNET really gives one pause. Can this really be happening? Can a company really be letting go and allowing consumer evangelism to help them? Personally I find this a) great and b) really surprising. Joseph Jaffe had quite a problem with the Lego…
-
Big nod to Steve Rubel for finding this juicy article from the Economist about PR filling the shoes of the stumbling advertising business. At the onset I was enjoying it. But the more I read the less inclined I was to not grit my teeth and clench my fists. The unsettling began with this phrase,…
-
Last year a professor pointed out this amazing 10-minute online video entitled “Epic” (Update: I just found out there’s a newer version here.) that I’ve been obsessed with ever since. I’ve been dying to talk to someone about it. To date I’ve found nobody else (other than my class) who has seen it. Our professor showed it…
-
I was flipping through Technorati today when I stumbled upon a mention of this blog. For your information, Technorati is a search engine geared towards fast updating webpages like news, blogs, and others. It’s a fantastic resource because, as the website points out, “Unlike other engines, our results are individual posts (portions of pages), so…
-
Bad pitches? Yes, it’s true. Sometimes – and some of the students here might find this shocking – but sometimes PR people pitch stories to the wrong people, or the wrong publication, or in such a sloppy, disastrous manner that it ruins the credibility of the PR person and his/her company. When I worked for…
-
I just finished listening to “For Immediate Release: The Hobson and Holtz Report” Podcast #91. What a powerhouse. If you have an interest in knowing where PR may go with some degree of educated accuracy, listen to this podcast. Outstanding comments, opinions, and details from some really credible sources. Those of you in PR academe…
Luke Armour - Digital Marketing and Public Relations Observations, Commentary, Frivolity 