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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

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On your Mark Get Set…It’s Beth.

Hi, this is Beth, one of Luke’s PR colleagues at the University of Akron. You will be reading some of my posts on Graduate Observations of Public Relations. Feel free to comment, criticize, and join in the conversation.

I am entrenched with learning about new social media’s PR cababilities for nonprofit organizations. I believe blogs are powerful communications tools especially for orgs with mimimal resources. Check out these really cool blogs by the Walker Art Museum

I spoke to the director of new media initiatives and not only is she great, but informative. She said that social media can break down the white walls of an institution and provide a human element to an organization or corporation. Wow! Think about that.

Blogs don’t fit in everywhere just like how a press release has to match the target audeince and publication. New media fits with Walker Art Museum because it is a modern progressive organization where free thought is welcomed and celebrated. When looking at blogs as a PR tool ask yourself does it fit with the culture, mission and image of the organization.

The recent New Media Initiatives blog talks about their use of PMWiki software allowing several authors to post. They also talk about program called UThink. Uthink a project at the University of Minnesota allows students, faculty and staff to have a blog and use it for scholary discussions and more. View the New Media Blog to find out more.

Walker Art provides a model for museums and nonprofits looking to use blogs or other new media to publicize their programs.

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