A new study out from the Institute of Medicine puts the marketers of certain foods under direct attack. The study is titled: Food Marketing to Children and Youth: Threat or Opportunity?
If you haven’t read the study, surely you’ve seen any number of the news reports generated by the study. Yahoo Finance, PR Newswire, ABC News, and many others have reported on the study, which came out on December 6th, 2005.
So, if you are a member of the communication team for the food marketing industry, or a PR person at any number of the companies under attack on this issue: What do you do? How do you stop the bleeding on this? Your comments and opinions are welcome…
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