Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

Luke Armour gives you the rundown on digital communication, Public Relations, and Marketing with special podcast guests.

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Public relations professional/educator hosting this site to encourage discussion, foster learning, and create great public relations professionals. Thank you, enjoy.

Category: Public Relations

  • Oh, How Small the World has Become

    Photo by Daycha Kijpattanapinyo Here’s a little story that demonstrates the connections we’re all making online through this crazy social media network. It never ceases to amaze me. Follow along closely, ’cause this is intricate. Most of you know that being a part of the blogosphere means you’ll run into the same characters over and…

  • Sensationalist Ad Hater Headline Here

    Super Bowl season is right around the corner as everyone who doesn’t live under a rock or in a perpetual hallucinatory state knows. Even me, a staunch hockey-only fan, can’t escape the ebb and flow of the communication efforts that surround the Super Bowl like a pr/ad gravitational pull. Uh, within limits, of course, I…

  • Forward Meet-up

    Well, after faking a geek dinner with some of my PR heroes, I finally had the opportunity to really meet some of my PR folk face-to-face this past weekend. It was everything I hoped it would be and more. WAY more. In what turned out to be the best Forward meet-up in Ohio this year,…

  • Podcasting suggestions, advice from a guy who doesn’t podcast

    So I’m not a podcaster. I’ve participated in a few podcasts. I’ve recorded things on my computer, but never made a podcast. I’ve never even recorded a Skype call. So you might be wondering what qualifications I have to make suggestions or give advice about said medium. Well, first of all, I’m not going to,…

  • I have the Power of 150, you insignificant noisemakers, you

    No, wait, I wrote that incorrectly. I am one of the pr/marketing bloggers that made it into Todd And’s The Power 150: Top Marketing Blogs. In fact, I’m lucky number 100! Take that Steve Rubel of Micropersuasion! Oh, wait, he came in at 15. Take that Kevin Dugan of Strategic PR and The Bad Pitch…

  • A PR blog-year in review…

    Wow. I totally missed my anniversary of blogging. I posted my first PR blog post on December 9th, 2005. So much has happened since then. The PR blogosphere has been very kind to me, educating, engaging, conversing. It’s been a great ride. I look forward to continuing the discussion for as long as I’ve got…

  • Wait, I thought internal comm WAS PR

    I listened to a great interview with Peter Vogt from eBay about internal communications hosted by the (in)famous Lee Hopkins pushed through the Comms Cafe podcast recently. I know that Lee is huge on internal communications and I appreciate his passion for proper communications. The interview was excellent, Peter having some great things to say…

  • Progging was easier when I was a student

    When I was a student I found it easy to preach blog prog. So, maybe progging won’t be a new word in 2006. But, not only did I have a little more flexibility in my schedule, but I was full of grounded theory, hypothetical situations, and self-righteous indignency. However, 5.5 months into my professional agency…

  • The Newspaper Dichotomy

    I just recently found the American Journalism Review and am obsessed with it. Lately I’ve noticed that I’m becoming more and more fascinated by the journalism side of our jobs. There are so many reasons this could be, most of it is my profession. Kevin Dugan has had a lot to do with it, too.…

  • Studio 60: I’m a curse

    I’m a fan of the show. I love it. I look forward to watching it every week. It’s the only show I watch. Sadly, if rumors are true, I’ll be done watching TV again for another few years. I have a tendency to find and enjoy shows that will be canceled quickly. I’d go into…

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