Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

Up to my neck, God I love that phrase, because sometimes its just so descriptive! I know I have been away. Currently, I am working on my Master’s project on nonprofit blogs and am surrounded by stacks of paper, print outs, and books. I could make a nice fort for myself. After, scouring the blogosphere for nonprofit blogs here is what I have found. When I am all finished and screaming from mountain tops and doing a little dance, I will post my project to a Web site.

• Approximately 172 nonprofit blogs exist and 112 nonprofit organizations are blogging. I say approximately because this number changes. Some nonprofits have several blogs, like Greenpeace and some are archived. I did not account for blogs written about nonprofit organizations.
• Overall, blogs are used for raising awareness about the organization its program, mission, and goals, to provide information as in the form of an online newsroom or on a specific issue, and to converse with constituents.
• The type of nonprofits blogging run the gamut from environmental and social advocacy organizations to associations and museums. All have found some benefit to the medium.

The exciting thing about my project is that I will also be setting up a blog template for a nonprofit in Northeast Ohio. Time for me to get back to work. As Arnold Schwarzenegger says, “I’ll be back.”

Filed under: Public Relations |